The Latin America, Middle East and Africa Air Freshener Market would witness market growth of 7.3% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 340.3 million units, showcasing a growth of 8.3% (2023-2030).
The market has experienced substantial growth and evolution in recent years, driven by various factors, including changing consumer lifestyles, technological advancements, and a growing awareness of indoor air quality. This market segment caters to various applications, from residential and commercial use to automotive and healthcare settings, offering many products designed to enhance indoor air quality and create pleasant and inviting environments. The adoption of these fresheners has surged in residential and commercial settings, with many factors driving their popularity. Whether it’s a cozy home, an inviting office space, a vibrant retail store, or the confined cabin of an automobile, they have become indispensable companions, transforming atmospheres and elevating sensory experiences.
In addition, they have found a prominent place in homes. They eliminate unpleasant odors, infuse fresh fragrances, and create a welcoming atmosphere. In today’s fast-paced world, people seek comfort and relaxation in their homes. Air fresheners play a crucial role in creating a soothing and appealing ambiance. They are employed to combat undesirable odors arising from cooking, pets, and various other sources. They help maintain a pleasant living environment. With a wide range of scents and delivery methods, consumers can personalize their homes by selecting fragrances that reflect their preferences and moods.
Curitiba, Brazil, is often cited as a model for sustainable urban development. The city has invested in public transportation, green spaces, and waste management systems. Likewise, The Lagos Affordable Public Housing Scheme in Nigeria aims to address the housing needs of low and middle-income residents. The initiative involves the construction of affordable housing units and providing financing options to make homeownership more accessible. Initiatives include promoting energy efficiency, green building practices, and increasing green spaces within the city. Therefore, increasing urbanization initiatives in many of the LAMEA countries will help in the expansion of the regional market.
The Brazil market dominated the LAMEA Air Freshener Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $417.1 Million by 2030. The Argentina market is showcasing a CAGR of 7.9% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 7% during (2023 - 2030).
Based on Application, the market is segmented into Residential, Cars, Corporate Offices, and Others. Based on Customer Type, the market is segmented into Individual, and Enterprise. Based on Product Type, the market is segmented into Sprays/Aerosols, Gel, Electric, Candles, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Unit, USD Billion, 2019-30)

  • Residential
  • Cars
  • Corporate Offices
  • Others

By Customer Type (Volume, Million Unit, USD Billion, 2019-30)

  • Individual
  • Enterprise

By Product Type (Volume, Million Unit, USD Billion, 2019-30)

  • Sprays/Aerosols
  • Gel
  • Electric
  • Candles
  • Others

By Country (Volume, Million Unit, USD Billion, 2019-30)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

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