The Asia Pacific Air Freshener Market would witness market growth of 5.4% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market’s volume surged to 662.4 million units, showcasing a growth of 5.4% (2019-2022).
A growing interest in well-being and aromatherapy has led to using these fresheners that incorporate essential oils and natural fragrances, contributing to emotional and physical well-being. Lavender, chamomile, and bergamot are essential oils with calming properties that assist in reducing tension and anxiety. Lavender and chamomile essential oils are widely utilized to enhance sleep quality and promote relaxation. Infusing these scents into the air via air fresheners can help create a sleep-conducive environment. Certain scents, like rosemary or eucalyptus, are believed to aid in mental clarity and focus. They are incorporating these essential oils may promote a more alert and focused environment, ideal for workspaces.
Furthermore, the application of the fresheners extends to various commercial spaces, including offices, retail establishments, hospitality venues, and healthcare facilities. Creating a favorable customer experience is paramount in the retail and hospitality sectors. Pleasant scents can influence customers’ perception of a brand and positively impact their stay or shopping experience. Pleasant scents evoke positive emotions, making customers feel comfortable, relaxed, or excited. A welcoming and pleasant-smelling environment contributes to a more positive overall experience. A distinctive or pleasant aroma can create lasting memories and associations with a particular brand or establishment, enhancing customer recall and loyalty.
Japan has implemented policies to promote urbanization and sustainable development. Cities like Tokyo have grown significantly, supported by well-planned infrastructure, efficient public services, and government business incentives. As per the data from India’s Ministry of Housing and Urban Affairs, India’s urban system ranks the second largest worldwide, accommodating 11% of the urban population worldwide. The quality of life in one hundred smart cities has been significantly improved by citizen-centric initiatives implemented as part of India’s Smart Cities Mission. Thus, growing urbanization in Asia Pacific countries will boost the demand for the fresheners as residential and corporate zones have high demand.
The China market dominated the Asia Pacific Air Freshener Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,349 Million by 2030. The Japan market is registering a CAGR of 4.6% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 5.9% during (2023 - 2030).
Based on Application, the market is segmented into Residential, Cars, Corporate Offices, and Others. Based on Customer Type, the market is segmented into Individual, and Enterprise. Based on Product Type, the market is segmented into Sprays/Aerosols, Gel, Electric, Candles, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Unit, USD Billion, 2019-30)

  • Residential
  • Cars
  • Corporate Offices
  • Others

By Customer Type (Volume, Million Unit, USD Billion, 2019-30)

  • Individual
  • Enterprise

By Product Type (Volume, Million Unit, USD Billion, 2019-30)

  • Sprays/Aerosols
  • Gel
  • Electric
  • Candles
  • Others

By Country (Volume, Million Unit, USD Billion, 2019-30)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

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