The Europe Air Freshener Market would witness market growth of 4.2% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market’s volume surged to 529.9 million units, showcasing a growth of 4.4% (2019-2022).
In office spaces, these fresheners enhance the working environment, improve air quality, and boost employee morale and productivity. In healthcare facilities, these fresheners aid in maintaining a clean and hygienic environment, thereby contributing to patient comfort and well-being. The strategic use of scents for marketing and branding purposes has gained momentum. Businesses use signature scents to reinforce their brand identity and establish a unique olfactory presence.
Air fresheners are versatile products that cater to various applications, each with specific requirements and preferences. Aerosol sprays are one of the traditional forms of these fresheners. When sprayed into the air, they deliver a fragrance in a fine mist. Aerosol sprays are widely used in households, restrooms, and commercial spaces. Plug-in fresheners are convenient devices that release fragrance continuously. They are commonly used in homes and offices, providing long-lasting freshness without regular intervention.
European cities hosting prestigious universities and research institutions have become magnets for students and professionals. As per the data from the Government of the United Kingdom, it is expected that the urban population will experience growth across all size categories between 2018 and 2030. An estimated 28% of the global population will reside in cities with a minimum population of one million by 2030. Therefore, growing urbanization in Europe will increase demand in the regional market as urbanization creates the need for fresh air quality in indoor spaces.
The Germany market dominated the Europe Air Freshener Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.2 billion by 2030. The UK market is exhibiting a CAGR of 3.2% during (2023 - 2030). Additionally, The France market would experience a CAGR of 5% during (2023 - 2030).
Based on Application, the market is segmented into Residential, Cars, Corporate Offices, and Others. Based on Customer Type, the market is segmented into Individual, and Enterprise. Based on Product Type, the market is segmented into Sprays/Aerosols, Gel, Electric, Candles, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Unit, USD Billion, 2019-30)

  • Residential
  • Cars
  • Corporate Offices
  • Others

By Customer Type (Volume, Million Unit, USD Billion, 2019-30)

  • Individual
  • Enterprise

By Product Type (Volume, Million Unit, USD Billion, 2019-30)

  • Sprays/Aerosols
  • Gel
  • Electric
  • Candles
  • Others

By Country (Volume, Million Unit, USD Billion, 2019-30)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

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