The North America Air Freshener Market would witness market growth of 4.4% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 615.5 million Units, showcasing a growth of 4.7% (2019-2022).
Solid and gel-based air fresheners are popular for their simplicity and durability. They come in various shapes and sizes, making them suitable for spaces like closets, cars, and drawers. Liquid and wick fresheners utilize a liquid or oil-based fragrance drawn up through a wick and released into the air. These are often employed in decorative and customizable diffusers. Vent clips and car fresheners are designed to maintain a pleasant fragrance within the confined spaces of automobiles. They come in various forms, from clips attached to air vents to hanging scent diffusers.
The market has continually evolved to align with changing consumer preferences, environmental consciousness, and technological advancements. A rising concern for the environment and health has prompted the development of natural and eco-friendly fresheners. These products employ essential oils, plant-based extracts, and biodegradable materials. Consumers are increasingly seeking products free from harsh chemicals and artificial fragrances.
As per the U.S. Department of Commerce data, in the second quarter of 2023, retail e-commerce sales amounted to $277.6 billion, reflecting an increase of 2.1 percent (?0.9%) compared to the initial quarter. Total retail sales for the second quarter of 2023 were estimated at $1,798.2 billion, virtually unchanged (?0.2%) from the first quarter of 2023. The second quarter of 2023 e-commerce estimate increased 7.5 percent (?1.4%) from the second quarter of 2022, while total retail sales increased 0.6 percent (?0.4%) in the same period. E-commerce sales in the second quarter of 2023 accounted for 15.4 percent of total sales. Therefore, rising retail e-commerce and urban centers in the North America region will help boost the demand for these in the region.
The US market dominated the North America Air Freshener Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.6 Billion by 2030. The Canada market is experiencing a CAGR of 6.7% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 5.8% during (2023 - 2030).
Based on Application, the market is segmented into Residential, Cars, Corporate Offices, and Others. Based on Customer Type, the market is segmented into Individual, and Enterprise. Based on Product Type, the market is segmented into Sprays/Aerosols, Gel, Electric, Candles, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company (P&G), Reckitt Benckiser Group Plc, Henkel AG & Company, KGaA, Church & Dwight Co., Inc., S. C. JOHNSON & SON, INC., Godrej Consumer Products Ltd., Newell Brands, Inc., Amway Corporation, Kobayashi Pharmaceutical Co. Ltd. and Farcent Enterprise Co. Ltd.
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Unit, USD Billion, 2019-30)

  • Residential
  • Cars
  • Corporate Offices
  • Others

By Customer Type (Volume, Million Unit, USD Billion, 2019-30)

  • Individual
  • Enterprise

By Product Type (Volume, Million Unit, USD Billion, 2019-30)

  • Sprays/Aerosols
  • Gel
  • Electric
  • Candles
  • Others

By Country (Volume, Million Unit, USD Billion, 2019-30)

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • The Procter & Gamble Company (P&G)
  • Reckitt Benckiser Group Plc
  • Henkel AG & Company, KGaA
  • Church & Dwight Co., Inc.
  • Godrej Consumer Products Ltd.
  • Newell Brands, Inc.
  • Amway Corporation
  • Kobayashi Pharmaceutical Co. Ltd.
  • Farcent Enterprise Co. Ltd

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