The Global E-Commerce Packaging Market size is expected to reach $132.7 billion by 2030, rising at a market growth of 10.4% CAGR during the forecast period.
The labels serve multifaceted purposes, from conveying essential product information and branding details to ensuring smooth logistics and supply chain management. Thus, the Labels segment would account for nearly 16% of the total market share by 2030. They facilitate seamless tracking and identification, enhancing operational efficiency and customer experience. Furthermore, labels in the packaging often incorporate innovative technologies such as QR codes and RFID tags, enabling real-time inventory management and authentication processes. As a result, labels stand out as indispensable components, ensuring both functionality and consumer engagement in the ever-expanding E-Commerce sector.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In March, 2022, Berry Global partnered with Koa, to reveal body care bottles and closures made from recycled plastic. Moreover, In June, 2022, DS Smith joined hands with Spadel, to release a new 5-litre package, this octagonal container would composed of cardboard and a plastic bag with a flexible inner lining, providing enough space for five liters of liquid.
Based on the Analysis presented in the KBV Cardinal matrix; Mondi Plc and The International Paper Company are the forerunners in the Market. In September, 2023, Mondi plc collaborated with Veetee, to release the first paper-based packaging for dry rice in the UK. Companies such as Amcor Plc, Rengo Co., Ltd. and Smurfit Kappa Group plc are some of the key innovators in the Market.
Market Growth Factors
Increasing demand for online shopping
The use of online platforms for purchasing and selling products and services, or e-commerce, has surged dramatically in recent years. Convenience, an extensive product selection, and the ability to shop from the comfort of one’s home are key factors attracting consumers to online shopping. One of the most significant factors fueling the growth of this packaging is the shift in consumer behavior. Product delivery and packaging expectations have evolved as more consumers embrace online shopping. They seek efficient, secure, and aesthetically pleasing packaging that enhances the shopping experience. E-commerce businesses have recognized the importance of meeting these expectations to build trust and loyalty. The increasing demand for online shopping, driven by the convenience, accessibility, and extensive product variety offered by e-commerce, is a driving force behind the growth of the market.
Expansion of social media influence
Social media platforms allow e-commerce businesses to showcase their products, build brand recognition, and tell their story. The unboxing experience, which is highly shareable on social media, has become vital to e-commerce marketing. Consumers often document their unboxing moments through images and videos. E-commerce packaging that is visually appealing, well-designed, and enhances the unboxing experience is more likely to be shared on social platforms. With the rising expansion of social media influence, the market is witnessing significant growth.
Market Restraining Factors
Unavailability of proper recycling facilities
The diversity of materials used in E-commerce packaging can make recycling more complex and costly, as different materials require different recycling processes. While plastic packaging offers various advantages, such as durability and versatility, its environmental impact has become a growing concern. The limited availability of proper recycling facilities for plastic packaging hinders the efficient and responsible disposal of plastic waste. This contributes to the accumulation of plastic in landfills and poses a threat to the environment. The lack of plastic recycling infrastructure poses a significant restraint in the market for the packaging.
Product Type Outlook
By product type, the market is categorized into boxes, mailers, tapes, protective packaging, labels, and others. The mailers segment covered a considerable revenue share in the market in 2022. Mailers are flat and take up less space during storage and transportation. This is especially advantageous in warehouses and during bulk shipments. Mailers are available in various sizes and formats, making them suitable for various products. They help prevent damage during transit and reduce the likelihood of returns. Many mailers are water-resistant or water-repellent, providing an added layer of protection for products, especially in case of exposure to rain or moisture during delivery.
Material Outlook
Based on material, the market is classified into corrugated boards, paper & paperboards, plastics, and others. The paper & paperboards segment acquired a substantial revenue share in the market in 2022. Paper and paperboard materials are renewable and biodegradable, making them environmentally friendly choices. As consumers and e-commerce businesses become more conscious of their environmental footprint, there’s a growing demand for sustainable packaging materials, which include paper-based solutions. E-commerce companies can use paper-based packaging to demonstrate their commitment to environmental responsibility.
Application Outlook
On the basis of application, the market is divided into electronics, food & beverages, fashion, cosmetics, furniture, and others. The food & beverages segment garnered a significant revenue share in the market in 2022. The food and beverages segment places a high priority on ensuring the freshness and quality of products. Effective packaging solutions, including insulated packaging, vacuum-sealed bags, and tamper-evident seals, are crucial to maintaining product integrity during transit. The trend toward sustainability in packaging is prevalent in the food and beverages segment.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region led the market by generating the highest revenue share. The region is expected to witness rapid growth over the forecast period owing to increasing mobile internet usage and changing lifestyles. Asian are shifting towards urban lifestyles engaging in a more work-oriented culture leading to the scarcity of personal time. Therefore, consumers are gradually shifting toward e-commerce platforms for shopping. Thus, the increasing dependency on e-commerce in the Asia Pacific region is accompanying the demand for shipment materials.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amcor Plc, Mondi Plc, The International Paper Company, DS Smith Plc., Rengo Co., Ltd., Sealed Air Corporation, Berry Global Group, Inc., CCL Industries Ltd., Sonoco Products Company and Smurfit Kappa Group plc
Recent Strategies Deployed in E-Commerce Packaging Market
Mergers & Acquisition
Oct-2023: Amcor plc took over Phoenix Flexibles Pvt Ltd., an Indian packaging company that offers flexible packaging solutions. Under this acquisition, both companies aimed to widen Amcor’s capacity in the high-growth Indian market.
Feb-2023: Rengo Co. Ltd took over Nitto Danboru Co., Ltd., a manufacturer and packaging of corrugated board and boxes based in Okegawa-shi, Japan. Under this acquisition, both companies aimed to extend the corrugated packaging business.
Feb-2023: Sealed Air took over Liquibox, a manufacturer of Bag-in-Box sustainable fluids & liquids packaging. This acquisition aimed to accelerate SEE’s fastest-increasing segment, the CRYOVAC brand Fluids & Liquids business. CRYOVAC technology, scale, and market access offer a significant source of synergies.
Feb-2022: Rengo Co. Ltd took over Hiropax Co., Ltd., a company that offers corrugated boxes, chemical, compressed air molded, and plastic vacuum-formed products. Under this acquisition, both companies aimed to expand selling multipurpose packaging products as a set.
Partnerships, Collaborations & Agreements
Sep-2023: Mondi plc collaborated with Veetee, a rice production company. Under this collaboration, both companies aimed to release the first paper-based packaging for dry rice in the UK.
Sep-2022: Mondi plc joined hands with Heiber + Schr?der Maschinenbau GmbH, a rotary window patching, and tray forming machines producer. Under this collaboration, both companies aimed to launch eComPack, designed for medium to large-size eCommerce operations searching for efficiency and reliability.
Aug-2022: International Paper Company partnered with The Paper and Packaging Board, a commodity checkoff program overseen by the United States Department of Agriculture. Under this partnership, both companies aimed to encourage box manufacturers to work with brands and e-commerce customers to print informative consumer messaging on boxes to expand residential recycling rates.
Jun-2022: DS Smith joined hands with Spadel, a packaging production company. Under this collaboration, both companies aimed to release a new 5-litre package, this octagonal container would compose of cardboard and a plastic bag with a flexible inner lining, providing enough space for five liters of liquid.
Mar-2022: Berry Global partnered with Koa, an American franchise of privately owned campgrounds. This partnership aimed to reveal body care bottles and closures made from recycled plastic.
Mar-2021: Amcor plc joined hands with Alliance, an international non-profit organization partnering with government, environmental, and economic development NGOs and communities around the world. Under this collaboration, both companies aimed to reduce the use of plastic and promote the usage of recycled products & focus on waste management.
Product Launches and Product Expansions
Aug-2023: Amcor plc released AmFiber, a performance paper packaging. The launched product would meet the repulpability standards for curbside recycling, enabling brands to offer consumers more sustainable end-of-life outcomes for packaging.
Sep-2022: Rengo Co. Ltd released RENCUSHION PACK, a cushioning envelope made of corrugated board. The launched product would provide solutions to issues faced by e-commerce.
Jul-2022: International Paper Company introduced the Bow Tie Shipper, a space-saving product. The launched product would create to achieve the functional and sustainability requirements of customers searching for resource-friendly packaging with no glue joints.
Apr-2022: Sealed Air released Prismiq, a new digital printing and smart packaging brand. The launched product would allow touchless automation both in their facilities and their customers’ operations, making sustainability for packaging real.
Oct-2021: Smurfit Kappa Group introduced a range of circular packaging solutions for the online beauty and health market. This launch aimed to meet a rapidly growing segment of e-commerce.
Scope of the Study
Market Segments covered in the Report:
By Product Type

    • Boxes
    • Protective Packaging
    • Labels
    • Mailers
    • Tapes
    • Others

By Material

  • • Corrugated Boards
    • Paper & Paperboard
    • Plastic
    • Others

By Application

  • • Electronics
    • Furniture
    • Cosmetics
    • Fashion
    • Food & Beverages
    • Others

By Geography

  • • North America

o US
o Canada
o Mexico
o Rest of North America

  • • Europe

o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • • Asia Pacific

o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • • LAMEA

o Brazil
o Argentina
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • • Amcor Plc
    • Mondi Plc
    • The International Paper Company
    • DS Smith Plc.
    • Rengo Co., Ltd.
    • Sealed Air Corporation
    • Berry Global Group, Inc.
    • CCL Industries Ltd.
    • Sonoco Products Company
    • Smurfit Kappa Group plc

Unique Offerings from KBV Research

  • • Exhaustive coverage
    • Highest number of market tables and figures
    • Subscription based model available
    • Guaranteed best price
    • Assured post sales research support with 10% customization free