The Latin America, Middle East and Africa Bar Soap Market would witness market growth of 5.9% CAGR during the forecast period (2023-2030). In the year 2026, the LAMEA market’s volume is expected to surge to 2,352.3 million units, showcasing a growth of 7.7% (2023-2030).
Consumers are increasingly seeking recyclable, vegan, natural, organic, clean, reef-friendly, GMO-free, gluten-free, and soy-free products. Manufacturers emphasize sustainability and introduce innovative products that satisfy consumer demands. For example, Vibey Soap Co.’s eco-friendly and plant-based soaps are available in various colors and fragrances. All the soaps, from "Cucumber & Melon" to "Almond Mahogany," are vegan and packaged in clamshells without plastic. Consumers value skincare routines as an important component of their daily rituals for maintaining personal hygiene and self-care. The increasing importance of facial cleanliness is driving demand for bar soap. Using bar detergent to maintain personal hygiene is convenient and effective. In commercial establishments or public locations, using bar soap offers a sense of hygiene to individuals. The market is expanding due to consumers’ growing awareness of personal hygiene and cleanliness. In addition, there is a growing demand for artisanal bar soaps with distinctive fragrances, visually enticing designs, and premium ingredients.
The number of tours and excursions is growing, raising the need for bathing, and washing surfactant solutions. Customer preferences are changing due to the increased utilization of bar soap products, and the soap industry is expected to expand. Solid detergent production is one of the sector’s old industries. Solid soaps are commonly preferred over alternatives because of their long-lasting quality, softness on the skin, and improved hand moisturization.
The UAE now has 1189 hotels, and the country can accommodate 203,000 hotel rooms, according to 2022 statistics provided by the Ministry of Economy of UAE. Additionally, many major personal care stores are present throughout the nation. Sephora stores in the UAE feature a wide array of beauty and skincare products, including a variety of specialty bar soaps from different brands, both local and globally. This UAE-based specialty store focuses on natural and organic beauty and personal care products, making it a great place to find organic and eco-friendly bar soaps. The factors mentioned above will drive the regional market growth.
The Brazil market dominated the LAMEA Bar Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,552.8 Million by 2030. The Argentina market is showcasing a CAGR of 6.4% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 5.6% during (2023 - 2030).
Based on Application, the market is segmented into Bathing, Dish Wash, Hand Wash, and Others. Based on Source, the market is segmented into Synthetic, and Natural. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others.Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Lush Retail Ltd., Ethique Limited, Unilever PLC, Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.), Galderma S.A., The Body Shop International Limited (Natura &CO Holding S.A.), Johnson & Johnson, Kirk’s Natural, LLC, Tom’s of Maine, Inc. (The Colgate-Palmolive Company), All One God Faith, Inc. (Dr Bronner’s Magic Soaps)
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Units, USD Million, 2019-2030)

  • Bathing
  • Dish Wash
  • Hand Wash
  • Others


By Source (Volume, Million Units, USD Million, 2019-2030)

  • Synthetic
  • Natural


By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Others


By Country (Volume, Million Units, USD Million, 2019-2030)

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA


Companies Profiled

  • Lush Retail Ltd.
  • Ethique Limited
  • Unilever PLC
  • Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.)
  • Galderma S.A.
  • The Body Shop International Limited (Natura &CO Holding S.A.)
  • Johnson & Johnson
  • Kirk’s Natural, LLC
  • Tom’s of Maine, Inc. (The Colgate-Palmolive Company)
  • All One God Faith, Inc. (Dr Bronner’s Magic Soaps)


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