The Europe Bar Soap Market would witness market growth of 3.3% CAGR during the forecast period (2023-2030). In the year 2020, the Europe market’s volume surged to 3,575.4 million units, showcasing a growth of 6.3% (2019-2022).
Organic personal care products are experiencing explosive growth in the market. People are becoming increasingly aware of chemicals’ dangers to their health. Due to this growing awareness, individuals are becoming health-conscious and selecting products with few or no chemicals. As a result of their concerns regarding the effect of chemicals on the environment and their health, consumers are increasingly gravitating toward organically grown and processed products. The Internet distribution channel, which provides advantages including doorstep service, easy payment methods, considerable savings, and access to various products on a single platform, has significantly changed people’s purchasing patterns. Due to increased internet usage and consumer demand for shopping apps, prominent market participants rapidly develop e-commerce websites.
Artisanal and handcrafted bar soaps have gained popularity as consumers value unique, locally made products with special formulations and scents. E-commerce channels continue to grow, offering consumers a wide range of bar soap options. Subscription services for bar soap have also become more popular, allowing for regular delivery and convenience. Bar soap consumption is not limited to developed countries; emerging markets also see growth in adoption as personal hygiene awareness increases.
According to the International Trade Administration (ITA), one of Europe’s biggest e-commerce sectors is Germany. The number of consumers engaging in e-commerce, internet penetration, and annual expenditures are above the European average. Germany’s online population is projected to grow from 62.4 million in 2020 to 68.4 million in 2025. In 2021, the German market experienced a 77 percent penetration of e-commerce. Manufacturers and retailers in Germany have responded to the demand for natural and organic bar soaps by expanding their product offerings. Due to these aspects, the market will grow across the Europe region in upcoming years.
The Germany market dominated the Europe Bar Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $2,390 Million by 2030. The UK market is exhibiting a CAGR of 2.4% during (2023 - 2030). Additionally, The France market would experience a CAGR of 4.1% during (2023 - 2030).
Based on Application, the market is segmented into Bathing, Dish Wash, Hand Wash, and Others. Based on Source, the market is segmented into Synthetic, and Natural. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Lush Retail Ltd., Ethique Limited, Unilever PLC, Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd. ), Galderma S.A., The Body Shop International Limited (Natura &CO Holding S.A. ), Johnson & Johnson, Kirk’s Natural, LLC, Tom’s of Maine, Inc. (The Colgate-Palmolive Company), All One God Faith, Inc. (Dr Bronner’s Magic Soaps)
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Units, USD Million, 2019-2030)

  • Bathing
  • Dish Wash
  • Hand Wash
  • Others


By Source (Volume, Million Units, USD Million, 2019-2030)

  • Synthetic
  • Natural


By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Others


By Country (Volume, Million Units, USD Million, 2019-2030)

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Companies Profiled

  • Lush Retail Ltd.
  • Ethique Limited
  • Unilever PLC
  • Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd. )
  • Galderma S.A.
  • The Body Shop International Limited (Natura &CO Holding S.A.)
  • Johnson & Johnson
  • Kirk’s Natural, LLC
  • Tom’s of Maine, Inc. (The Colgate-Palmolive Company)
  • All One God Faith, Inc. (Dr Bronner’s Magic Soaps)


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