The North America Bar Soap Market would witness market growth of 3.7% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 3,178.5 million units, showcasing a growth of 6.6% (2019-2022).
The market has been propelled by increased hygiene and health awareness, particularly after the pandemic. In recent years, people have become increasingly concerned with hygiene and health. One significant contributing factor to the widespread unfavorable health problems is poor cleanliness. Soap demand for commercial and residential applications has also increased for maintaining hygiene standards in publicly prone areas. The market has experienced substantial expansion due to the rise in demand for these soaps in commercial structures with the increase in commercial spaces around the region, like shopping malls, food courts, showrooms, and others. In the complimentary package, hotels include items such as bar soaps. The market will be driven by luxury hotels partnering with brands to customize soaps for their visitors to maintain high service values.
The value of sales in the personal care industry has increased significantly, primarily because of the accessibility of these products through a variety of channels, including specialty stores, pharmacies, and beauty salons. Furthermore, the market is anticipated to develop further as consumers emphasize hygiene and grooming to enhance their physical appearance and overall skin health. Additionally, the market is positively affected by increased investments in research and development, which result in the introduction of innovative products that appeal to various consumer demands and preferences.
E-commerce has provided consumers in Canada with the convenience of shopping for bar soap from the comfort of their homes. Online sales of bar soap products have increased due to this convenience factor. Online retailers and marketplaces offer a wide selection of bar soap brands, scents, formulations, and specialty products. Consumers in Canada can access a broader range of options compared to traditional brick-and-mortar stores. Customer access to e-commerce platforms has improved in Canada to discover and purchase niche and specialty bar soap brands that may not be readily available in local stores. The advancement of e-commerce has significantly impacted the bar soap market in Canada. Hence, the region will present lucrative growth prospects for the market in the coming years.
The US market dominated the North America Bar Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $7,936.1 Million by 2030. The Canada market is experiencing a CAGR of 6% during (2023 - 2030). Additionally, The Mexico market Would exhibit a CAGR of 5.1% during (2023 - 2030).
Based on Application, the market is segmented into Bathing, Dish Wash, Hand Wash, and Others. Based on Source, the market is segmented into Synthetic, and Natural. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailers, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Lush Retail Ltd., Ethique Limited, Unilever PLC, Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.), Galderma S.A., The Body Shop International Limited (Natura &CO Holding S.A.), Johnson & Johnson, Kirk’s Natural, LLC, Tom’s of Maine, Inc. (The Colgate-Palmolive Company), All One God Faith, Inc. (Dr Bronner’s Magic Soaps)
Scope of the Study
Market Segments covered in the Report:
By Application (Volume, Million Units, USD Million, 2019-2030)

  • Bathing
  • Dish Wash
  • Hand Wash
  • Others


By Source (Volume, Million Units, USD Million, 2019-2030)

  • Synthetic
  • Natural


By Distribution Channel (Volume, Million Units, USD Million, 2019-2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Others


By Country (Volume, Million Units, USD Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • Lush Retail Ltd.
  • Ethique Limited
  • Unilever PLC
  • Chagrin Valley Soap & Salve Company (Chagrin Valley Soap & Craft, Ltd.)
  • Galderma S.A.
  • The Body Shop International Limited (Natura &CO Holding S.A.)
  • Johnson & Johnson
  • Kirk’s Natural, LLC
  • Tom’s of Maine, Inc. (The Colgate-Palmolive Company)
  • All One God Faith, Inc. (Dr Bronner’s Magic Soaps)


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