The Latin America, Middle East and Africa Augmented Analytics Market would witness market growth of 24.7% CAGR during the forecast period (2023-2030).
Augmented analytics is increasingly embedded directly into various business applications and software platforms. This integration ensures that analytics becomes integral to an organization’s workflow. The trend towards democratizing data analysis continues, with augmented analytics tools designed for business users with minimal technical expertise. This enables organizations to leverage their data across various cloud platforms. As data becomes more accessible, data security and governance have become paramount. The market is shifting towards stronger security measures and data privacy compliance.
Furthermore, since AI and machine learning are increasingly included in augmented analytics, the requirement for explainable AI is crucial. This innovation ensures that the decisions made by AI models are transparent and understandable, a crucial factor in sensitive industries like healthcare and finance. This innovation speeds up the analytics process and enhances accuracy. These solutions are increasingly automating data preparation, from data cleansing and transformation to integration. This innovation eliminates one of the most time-consuming aspects of data analysis.
In a rapidly expanding retail market, data-driven decision-making has become increasingly essential. Retailers in Brazil are looking for ways to gain a competitive edge and better understand customer behavior, market trends, and inventory management. The Brazilian retail sector, like many others worldwide, is placing a strong emphasis on delivering a customer-centric shopping experience. It can help retailers understand customer preferences and behaviors, enabling them to tailor products, services, and marketing strategies to meet individual needs.
The Brazil region dominated the LAMEA Augmented Analytics Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,288.4 million by 2030. The Argentina region is showcasing a CAGR of 25.4% during (2023 - 2030). Additionally, The UAE region would register a CAGR of 24.3% during (2023 - 2030).
Based on Enterprise Type the market is segmented into Large Enterprises, Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, IT & Telecom, Government, Retail, Healthcare, Manufacturing, Transport & Logistics, Energy & Utility, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include QlikTech International AB, Salesforce Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, TIBCO Software Inc., SAP SE, SAS Institute Inc., MicroStrategy, Inc. and Alteryx, Inc.
Scope of the Study
Market Segments covered in the Report:
By Enterprise Type

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • BFSI
  • IT & Telecom
  • Government
  • Retail
  • Healthcare
  • Manufacturing
  • Transport & Logistics
  • Energy & Utility
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • QlikTech International AB
  • Salesforce Inc.
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • TIBCO Software Inc.
  • SAP SE
  • SAS Institute Inc.
  • MicroStrategy, Inc.
  • Alteryx, Inc.

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