The Global Virtualization Security Market size is expected to reach $6.1 billion by 2030, rising at a market growth of 6.1% CAGR during the forecast period.
As organizations continue to migrate their applications into virtualized environments, the need for robust application security becomes increasingly vital. Consequently, the application security tools segment would generate approximately 30% share of the market by 2030. Application security tools within this segment are specifically designed to identify, assess, and mitigate vulnerabilities and threats that target applications running in virtualized environments. One of the primary drivers of the growth acquired by this subsegment is the growing sophistication of cyber threats targeting applications. As more critical business applications are virtualized, they become crucial targets for attackers seeking to exploit vulnerabilities or launch application-layer attacks.
The major strategies followed by the market participants are Product Launches and Partnerships, Collaborations & Agreements as the key developmental strategy to keep pace with the changing demands of end users. For instance, In August 2023, Fortinet, Inc. introduced the FortiGate 90G, featuring the new security processing unit 5 (SP5) ASIC, offering top-tier AI-driven threat protection performance, scalability, and cost-efficiency. In March 2023, IBM Corporation collaborated with Cohesity, a leader in data security and management, to enhance data security and resilience in hybrid clouds. Under the collaboration, companies will launch IBM Storage Defender, integrating Cohesity’s data protection.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Market. Companies such as Fortinet, Inc., Broadcom, Inc., Dell Technologies, Inc. are some of the key innovators in the Market. In May, 2023, Dell Technologies, Inc. unveiled Project Fort Zero, an end-to-end Zero Trust security solution for global organizations to defend against cyberattacks. It will receive validation from the U.S. Department of Defense and expands Dell’s security portfolio.
Market Growth Factors
Widespread adoption of virtualization technologies
Organizations’ adoption of virtualization technologies has been a significant and transformative trend in information technology (IT) and business operations. Server virtualization involves running multiple virtual machines (VMs) on a single physical server. This technology allows organizations to better use their server hardware by consolidating workloads. It also offers benefits like hardware abstraction, resource allocation, and easier management. Popular server virtualization platforms include VMware vSphere, Microsoft Hyper-V, and KVM. Furthermore, network virtualization abstracts network resources, enabling the creation of virtual networks within physical networks. The adoption of virtualization technologies has revolutionized IT operations and continues to evolve as organizations seek to leverage these technologies for enhanced efficiency, agility, and competitiveness. Therefore, the demand will increase significantly.
Ongoing digital transformation initiatives by many organizations
Increasing an organization’s agility and adaptability to changing market conditions and client needs is one of the main objectives of digital transformation. Virtualization provides the agility and flexibility needed to quickly provision and scale IT resources, enabling organizations to respond to business needs rapidly. The attack surface expands as organizations adopt cloud services, IoT devices, and mobile technologies. Virtualization can create secure sandboxes for testing, isolating potentially vulnerable components, and enforcing access controls. Virtualization solutions, for example, virtual desktop infrastructure (VDI) and application virtualization, enable secure remote access to critical business applications and data, facilitating the transition to remote work. Therefore, all these factors will propel the demand in the market.
Market Restraining Factors
Challenges related to the complexity of virtualized environments
The dynamic nature of virtualized environments can lead to a lack of visibility into what is happening within the infrastructure. This can make it difficult to detect abnormal activities or security breaches. Ensuring proper isolation between VMs, containers, and microservices is crucial to preventing lateral movement of threats. Misconfigurations or vulnerabilities in isolation mechanisms can lead to security breaches. Securing individual microservices within containers can be challenging. Each microservice may have security requirements, and enforcing security policies for each can be complex. Automation tools and orchestration platforms must be secured in virtualized environments to prevent unauthorized access or malicious manipulation. Owing to these factors, there can be a decreased demand in the market.
Vertical Outlook
By vertical, the market is divided into BFSI, government & defense, IT & telecom, healthcare & life sciences, retail & eCommerce, manufacturing, education, and others. In 2022, the government & defense segment attained a significant revenue share in the market. Governments and defense organizations place a high premium on security due to the sensitive nature of their operations and data. They are often early adopters of advanced security technologies, including virtualization security solutions, to protect against cyber threats and espionage. Government agencies and defense organizations handle vast amounts of sensitive and classified information. The need to safeguard this data from theft or unauthorized access drives the adoption of virtualization security measures that can provide granular control and encryption. Therefore, the segment is expected to grow rapidly in the coming years.
Organization Size Outlook
Based on organization size, the market is bifurcated into small & medium enterprises and large enterprises. In 2022, the large enterprises segment held the maximum revenue share in the market. Large enterprises typically have complex IT environments with many virtualized resources spread across data centers and cloud environments. Virtualization introduces unique security challenges, such as VM escape vulnerabilities, hypervisor attacks, and inter-VM communication risks. Large enterprises recognized the importance of addressing these concerns to safeguard their data and applications. Owing to these factors, there will be an increased demand in the large enterprises segment in the upcoming years.

Type outlook
By type, the market is divided into solutions and services. In 2022, the services segment garnered a substantial revenue share in the market. Managed security service providers (MSSPs) offer ongoing monitoring and management of virtualization security measures. This includes real-time threat detection, incident response, and the application of security patches and updates to keep virtualized environments secure. Security service providers offer training and educational programs for IT staff and employees to raise awareness about security best practices within virtualized environments. These programs help organizations build a security-conscious workforce. As a result, these factors will propel the demand in the service segment.
Solution Outlook
The solution segment is further segmented into anti-malware/anti-virus, application security tools, and data centers/servers security tools. The anti-malware/anti-virus subsegment procured the maximum revenue share in the market in 2022. Malware and viruses remain persistent and evolving threats in the digital realm. As organizations increasingly rely on virtualization to enhance operational efficiency and resource utilization, they must also defend against malware that can exploit vulnerabilities within virtualized environments. The anti-malware/anti-virus addresses this concern by providing real-time protection against various malware types, including viruses, Trojans, ransomware, and spyware. Therefore, the subsegment will witness an increased demand in the coming years.
Deployment Outlook
On the basis of the deployment type, the market is segmented into on-premises and cloud. The on-premise segment witnessed the highest revenue share in the market in 2022. On-premise solutions give organizations greater control and customization over their virtualization security infrastructure. This level of control is significant for large enterprises with unique security requirements and sensitive data. On-premises virtualization security can offer the advantage of reduced network latency compared to cloud-based solutions, making it suitable for these use cases. These factors will boost the demand for virtualization security in the on-premises segment.
Regional Outlook
Based on region, the virtualization security market is divided into North America, Europe, Asia Pacific, and LAMEA. The North America segment held the maximum revenue share in the virtualization security market in 2022. High-profile cyberattacks and data breaches have raised cybersecurity awareness in North America. Organizations increasingly invest in security solutions to protect their virtualized environments from evolving cyber threats, including those targeting virtualization technologies. North America has stringent data protection and privacy regulations, such as the California Consumer Privacy Act (CCPA). Compliance with these regulations requires organizations to implement security measures for virtualized environments. Owing to these factors, the North America segment will have a high demand.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include IBM Corporation, Trend Micro Inc., Juniper Networks, Inc., Dell EMC (Dell Technologies, Inc.), Intel Corporation, Microsoft Corporation, Fortinet, Inc., Broadcom, Inc., Sophos Group PLC (Thoma Bravo) and McAfee Corp.
Recent Strategies Deployed in Virtualization Security Market
Partnerships, Collaborations & Agreements:
Sep-2023: Fortinet, Inc. and Wiz partnered to offer an integrated solution for cloud workload security. Uder the partnership Wiz joined Fortinet’s Technology Alliance Partner Program, while Fortinet joined Wiz’s Integration Program, resulting in joint development of a solution combining Fortinet’s network security and Wiz’s cloud security.
Jul-2023: Sophos Group PLC partnered with Cysurance, a next-generation risk mitigation company that insured, warranted, and certified security solutions. This partnership had offered exclusive, fixed-price cyber insurance to U.S.-based organizations utilizing Sophos Managed Detection and Response (MDR).
Mar-2023: IBM Corporation collaborated with Cohesity, a leader in data security and management, to enhance data security and resilience in hybrid clouds. Under the collaboration, companies will launch IBM Storage Defender, integrating Cohesity’s data protection. This solution includes cyber vault and clean room features for rapid data recovery, reducing downtime from days to hours or minutes.
Feb-2023: Trend Micro Inc., came into partnership with LogRhythm, Inc. The LogRhythm SmartResponse integrated with Trend Micro offers advanced capabilities for detecting and responding to threats, enabling swift and effective responses to alarms.
Jul-2022: McAfee, LLC partnered with Telstra, Australia’s leading telecommunications and technology company, to offer comprehensive privacy and identity protection to consumers across various activities and devices. This partnership provided Telstra customers with easy access to McAfee’s security solutions, ensuring holistic security and privacy through integrated services.
Jun-2022: Juniper Networks Inc. partnered with Dragos, a global leader in cybersecurity for Industrial Control Systems (ICS) and Operational Technology (OT) environments, to offer an automation framework for responding to active attacks in OT-ICS networks. The collaboration combines Juniper’s networking solutions with Dragos’ industrial cybersecurity technology for faster attack response in OT environments.
Jul-2021: Trend Micro Inc. partnered with Microsoft to enhance cybersecurity for shared customers. The collaboration involved the development of cloud-based cybersecurity solutions on Microsoft Azure and creating opportunities for joint sales efforts. This partnership has supported customers in their digital transformation by leveraging both Azure’s cloud computing capabilities and Trend Micro’s extensive security knowledge.
Apr-2021: Broadcom Inc. collaborated with Google Cloud, a suite of public cloud computing services offered by Google, to provide its security and enterprise software portfolio using Google Cloud’s reliable global infrastructure. This partnership speeds up innovation and integration of Broadcom’s core software offerings, solidifying its position as a top 10 global software company.
Product Launches & Product Expansion:
Sep-2023: IBM Corporation revealed the expansion of its IBM Cloud Security and Compliance Centre, offering enhanced cloud security and compliance solutions to safeguard data in hybrid, multicloud setups. The expansion now includes the IBM Cloud Security and Compliance Centre Data Security Broker, developed in partnership with Baffle, Inc., delivers an enterprise-level transparent data security platform, which adds application-level security.
Aug-2023: Fortinet, Inc. introduced the FortiGate 90G, featuring the new security processing unit 5 (SP5) ASIC, offering top-tier AI-driven threat protection performance, scalability, and cost-efficiency. This addition to Fortinet’s Secure Networking portfolio enhances the provision of uniform security, unified management, analytics, and FortiGuard AI-Powered Security Services across the hybrid network.
Jul-2023: IBM Corporation expanded its Hyper Protect Virtual Servers portfolio for Virtual Private Cloud by adding new features, with the collaboration with Baffle, Inc., delivers an enterprise-level transparent data security platform. It offers a secure computing environment within Virtual Private Cloud, safeguarding data, and applications. Additionally, Hyper Protect Virtual Servers use IBM Secure Execution for Linux to ensure technical security, including blocking unauthorized access, for your cloud workloads.
Jul-2023: Juniper Networks, Inc. released software updates to fix high-severity vulnerabilities in Junos OS, Junos OS Evolved, and Junos Space. These vulnerabilities could lead to denial-of-service (DoS) attacks on QFX10000, MX, and SRX series networking devices. The updates also address a high-severity issue in Intrusion Detection and Prevention (IDP) on SRX and MX series devices, which could be exploited for DoS by an unauthenticated network attacker.
Jun-2023: McAfee Corp. unveiled a comprehensive security offering called McAfee Business Protection, developed in collaboration with Dell Technologies, an American multinational technology company. This solution is designed to assist small business owners in proactively addressing cybersecurity risks and threats. Additionally, it offers security tools, identity monitoring, dark web data tracking, VPN, and web protection to bolster security for Dell’s small business customers.
May-2023: Dell Technologies, Inc. unveiled Project Fort Zero, an end-to-end Zero Trust security solution for global organizations to defend against cyberattacks. It will receive validation from the U.S. Department of Defense and expands Dell’s security portfolio. This project also leverages Dell’s Zero Trust Centre of Excellence and partner network to promote Zero Trust adoption.
Mar-2023: Dell Technologies, Inc. unveiled new security services and solutions to assist organizations in safeguarding against threats, effectively mitigating risks, and securing their operations. Furthermore, the introduction of Managed Detection and Response Pro Plus by Dell ensures protection across a wide spectrum, including endpoints, infrastructure, software, hardware, and cloud environments.
Nov-2022: Fortinet, Inc. launched FortiGate Cloud-Native Firewall (FortiGate CNF) on Amazon Web Services (AWS), offering an enterprise-grade, managed next-gen firewall service designed for AWS. It includes FortiGuard AI-powered Security Services for real-time threat detection and is based on FortiOS for consistent security across AWS and on-premises setups.
Apr-2022: Trend Micro Inc. introduced a synthesized cybersecurity platform to streamline the assessment of attack surfaces and risk postures for channel partners and customers. This platform has offered a comprehensive range of security products, enabling continuous risk and threat assessment, including attack surface discovery, cyber risk analysis, and threat mitigation and response.
Mergers & Acquisition:
Apr-2023: Trend Micro Inc. acquired Anlyz Cybersecure Private Limited, a specialist in Security Operations Centre (SOC) solutions, to incorporate its functionalities into Trend Micro’s unified cybersecurity platform, Vision One. Through the utilization of Trend Micro in conjunction with Anlyz, customers would experience increased XDR value, and the combined offering can simplify the process and technology complexity of running the SOC function within their organizations.
Dec-2022: International Business Machines Corporation completed the acquisition of Octo, a technology consulting firm specializing in providing digital services and solutions. Through this acquisition, International Business Machines Corporation would be able to create a significant digital transformation partner for the federal government, making it one of the largest in this space.
Jul-2022: Microsoft Corporation acquired CloudKnox, a Cloud Infrastructure Entitlement Management leader, bolstering its cloud security approach. This acquisition enables granular visibility, continuous monitoring, and automated remediation for hybrid and multi-cloud permissions in Microsoft Azure Active Directory (AAD). Additionally, AAD now offers unified privileged access, identity, and authority management.
May-2022: Broadcom Inc. came into an agreement to acquire VMware, a?leading provider of multi-cloud services for all apps, in a cash-and-stock deal worth approximately $61 billion. The acquisition expanded infrastructure solutions, offering clients more flexibility to manage applications across diverse environments, from data centres to the cloud and edge computing.
Mar-2020: Microsoft Corporation signed an agreement to acquire Affirmed Networks, the foremost company in mobile network virtualization. This acquisition enabled Microsoft to provide telecom operators with tailored solutions, such as cloud-based network workload management, to meet their specific requirements.
Scope of the Study
Market Segments covered in the Report:
By Vertical


    • BFSI
    • Retail & eCommerce
    • IT & Telecom
    • Government & Defense
    • Healthcare & Lifesciences
    • Manufacturing
    • Education
    • Others


By Organization Size


  • • Large Enterprises
    • Small & Medium Enterprises


By Type


  • • Solution


o Anti-malware/Anti-virus
o Application Security Tools
o Data Centres/Servers Security Tools


  • • Services


By Deployment Type


  • • On-Premises
    • Cloud


By Geography


  • • North America


o US
o Canada
o Mexico
o Rest of North America


  • • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe


  • • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific


  • • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled


  • • IBM Corporation
    • Trend Micro Inc.
    • Juniper Networks, Inc.
    • Dell EMC (Dell Technologies, Inc.)
    • Intel Corporation
    • Microsoft Corporation
    • Fortinet, Inc.
    • Broadcom, Inc.
    • Sophos Group PLC (Thoma Bravo)
    • McAfee Corp.


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