The North America Home And Laundry Care Market would witness market growth of 5.5% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 5,532.0 kilo tonnes, showcasing a growth of 7.9% (2019-2022).
The market, an integral facet of the broader consumer goods industry, plays a pivotal role in the everyday lives of individuals and households. The essence of the market lies in its capacity to cater to the fundamental requirements of cleanliness, hygiene, and maintenance within the intimate confines of households.
Whether it be the routine laundering of clothing, the sanitization of living spaces, or the upkeep of kitchenware, the products that comprise this market form an indispensable part of modern living. As individuals increasingly seek to balance the demands of hectic lifestyles and the pursuit of a clean and healthy environment, the market has emerged as a steadfast ally in meeting these needs.
Furthermore, the demand for these products has experienced a remarkable surge in recent years, marking a significant shift in consumer preferences and lifestyle choices. This escalating demand is not merely a fleeting trend but represents a fundamental change in how individuals and households perceive and prioritize cleanliness, hygiene, and overall well-being. Modern lifestyles are hyperactive, leaving individuals and families with limited time for extensive cleaning routines. Home and laundry care products offer a convenient and time-efficient solution to this challenge. The demand for products that simplify cleaning and streamline daily chores has remained unchanged.
Canada’s rising urban population is responsible for increased cleanliness and hygiene concerns. The Government of Canada reports that, up from 73.2% five years prior, over three out of every four Canadians (73.7%) resided in one of the country’s major urban centers in 2021. The majority of Canada’s population growth (+5.2%) from 2016 to 2021 was attributable to these sizable urban centers with 100,000 or more residents, referred to as census metropolitan areas (CMAs). Canada’s urbanization is still strong since newcomers benefit big cities the most. Many immigrants arrived in Canada between 2016 and 2019, and more than 90% settled in CMAs. All of these elements will increase the demand for laundry and home care goods in the North America region.
The US market dominated the North America Home And Laundry Care Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $55,089.6 Million by 2030. The Canada market is experiencing a CAGR of 7.8% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 6.9% during (2023 - 2030).
Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Type, the market is segmented into Laundry Care, Household Cleaners, Dishwashing Detergents, and Polishes, Room Scents & Insecticides. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter & Gamble Company, BASF SE, Unilever PLC, Bayer AG, Kenra Professional (Henkel AG & Co. KGaA), 3M Company, DuPont de Nemours, Inc., Reckitt Benckiser Group PLC, The Colgate-Palmolive Company and Kao Corporation
Scope of the Study
Market Segments covered in the Report:
By Distribution Channel (Volume, Kilo Tonnes, USD Million, 2019-2030)

  • Offline
  • Online


By Type (Volume, Kilo Tonnes, USD Million, 2019-2030)

  • Laundry Care
  • Household Cleaners
  • Dishwashing Detergents
  • Polishes, Room Scents & Insecticides


By Country (Volume, Kilo Tonnes, USD Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • The Procter & Gamble Company
  • BASF SE
  • Unilever PLC
  • Bayer AG
  • Kenra Professional (Henkel AG & Co. KGaA)
  • 3M Company
  • DuPont de Nemours, Inc.
  • Reckitt Benckiser Group PLC
  • The Colgate-Palmolive Company
  • Kao Corporation


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