The Global Video Analytics in Banking Market size is expected to reach $7.5 billion by 2030, rising at a market growth of 24.9% CAGR during the forecast period.
The rapid expansion of e-commerce, online transactions, and digital services has led to a rapid expansion of the digital economy across the Asia Pacific region. Thus, the Asia Pacific region generated $374.9 million revenue in the market in 2022. This expansion has increased the need for video analytics to find and address potential fraud, security holes, and other irregularities in these digital transactions. Growing banking services, fintech developments, and increased digital payments contribute to the regional banking services sector’s rapid growth. For anti-money laundering (AML) initiatives, fraud prevention, and regulatory compliance in this industry, these solutions are essential. Some of the factors impacting the market are increased use of cameras with high resolution, growing innovation within the financial sector, and governmental guidelines for CCTV surveillance.
Organizations can do precise and complex video analyses because of the rising deployment of high-resolution cameras like 4k or 8k. High-resolution movies also make it easier to recognize and analyze crowd members, set off alarms when specific criteria are fulfilled, filter and search videos, and, more precisely, derive insights from video metadata. Furthermore, more camera pixels offer better digital zoom capabilities to improve long-distance vision. Therefore, such developments are causing the banking industry to adopt video analytics, thereby propelling the growth of the market. Additionally, BFSI firms are boosting their investments in artificial intelligence (AI) and machine learning solutions to revolutionize the management of financial institutions so that they can offer improved services to end users and automate the required solutions. In addition, as the BFSI sector became more complicated and competitive, the need for industry-specific solutions grew to assist businesses in achieving their objectives. Major financial institutions like Bank of America, JPMorgan, and Morgan Stanley are making significant investments in data mining, HD security cameras, statistics, machine learning (ML), and AI technologies for the development of video analytics solutions to detect red flags like money laundering methods and for other fraud cases. This is expected to provide a lucrative opportunity for the growth of the market.
However, despite the advantages provided by video analytics, there are numerous privacy issues that people have frequently brought up. Because of this, developed countries like the UK and the US are requiring the application of video analytics in banking, but only in specific locations and with limited capacity. For instance, in October of 2021, the European Parliament adopted a resolution that establishes limitations on the creation of individual face recognition databases as well as the application of facial recognition technology by law enforcement officers in public areas. As a result, it is projected that stringent regulations will limit the market expansion.
Component Outlook
Based on component, the market is characterized into software and service. The software segment garnered the highest revenue share in the market in 2022. Software that watches and analyzes video is known as video analytics software. Using automated algorithms, video analytics software can recognize, detect, and examine videos’ actions, behavior, and content. The efficient operation of surveillance software can be greatly increased by video analytics. The closed-circuit television (CCTV) security cameras, a network video recorder (NVR), or a third-party plugin or built-in video management software (VMS) can all come pre-installed with video analytics software (CCTV software). Users may select the ideal hardware for the security surveillance infrastructure using an open VMS platform.
Deployment Mode Outlook
On the basis of deployment mode, the market is classified into on-premise and cloud. The on-premise segment acquired the largest revenue share in the market in 2022. An on-premise approach has several benefits for businesses that want more control over IT choices, setups, and modifications related to their video content analytics installations. An organization has more control over configurations and updates when it owns its hardware and software; for example, no modifications to the system may be performed without the end user organization considering the pros and cons and making judgments. In these cases, the end-user has complete authority over system expansion, updates, and management rather than the vendor.
Application Outlook
By application, the market is divided into security & fraud detection, customer behavior analysis, queue management, ATM monitoring, and others. The ATM monitoring segment garnered a remarkable growth rate in the market in 2022. ATMs are becoming increasingly important in how clients conduct business as many banks close their physical locations to save money. ATMs are still seen as a necessary service despite the global transition to mobile and internet banking and projections of an eventually cashless future. Managers and IT teams can examine network availability issues, security breaches, and unsuccessful customer contacts more thoroughly with the help of real-time ATM monitoring and transaction data.
Regional Outlook
Region wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the market in 2022. The presence of many of the most prosperous financial software companies has aided the regional market’s growth. These businesses include Citigroup, JPMorgan Chase, and Bank of America. Innovative banking security products like video analytics that can aid in process optimization and increase competitiveness are greatly needed by these firms. The sizeable and well-established information technology sector in North America has also aided in the development of such solutions.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Senstar Technologies Ltd., Zhejiang Dahua Technology Co., Ltd, Axis Communications AB (Canon, Inc.), AllGoVision Technologies Pvt. Ltd, IBM Corporation, Wipro Limited, Bosch Security Systems GmbH (Robert Bosch GmbH), Grekkom Technologies, Avigilon Corporation (Motorola Solutions), and Eagle Eye Networks, Inc.
Scope of the Study
Market Segments covered in the Report:
By Component

  • Software
  • Services


By Application

  • Security & Fraud Detection
  • ATM Monitoring
  • Customer Behavior Analysis
  • Queue Management
  • Others


By Deployment Mode

  • On-premise
  • Cloud


By Geography

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Singapore
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • Senstar Technologies Ltd.
  • Zhejiang Dahua Technology Co., Ltd
  • Axis Communications AB (Canon, Inc.)
  • AllGoVision Technologies Pvt. Ltd
  • IBM Corporation
  • Wipro Limited
  • Bosch Security Systems GmbH (Robert Bosch GmbH)
  • Grekkom Technologies
  • Avigilon Corporation (Motorola Solutions)
  • Eagle Eye Networks, Inc.


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