The Latin America, Middle East and Africa Media Monitoring Tools Market would witness market growth of 17.1% CAGR during the forecast period (2023-2030).
Real-time media trends can provide more accurate information regarding campaigns, content, and social media. It will guarantee that it always has the latest breaking news or the biggest trend on its behalf. By understanding the interests of their customers, businesses can better understand how to increase the click-through rate (CTR) on social media platforms. Monitoring viral trends will also help businesses utilize marketing possibilities and respond rapidly to external occurrences.
Additionally, a key component of a company is its brand name. It is difficult to keep its reputation intact. By keeping pace with what is being said about the brand and who is saying it, media monitoring enables businesses to stay ahead of risks to their reputation and aids the company’s further growth.
Media monitoring tools play a crucial role in gathering valuable market intelligence for business expansion strategies. They provide insights into consumer behaviour, competitive landscape, industry trends, and public sentiment, helping businesses make informed decisions as they expand into new markets. Businesses planning to expand into new regions can use media monitoring tools to understand the local culture, values, and consumer behaviour. This insight helps adapt marketing strategies and offerings to resonate with the target audience.
The Saudi Arabian Government is implementing measures to improve the regulatory environment for e-commerce, to increase the trust of Saudi citizens in online business and encourage the adoption of e-commerce platforms. This measure will guarantee the safeguarding of both customers and businesses. The increasing internet usage and the rising adoption of e-commerce are anticipated to increase the usage of media monitoring tools as they can help in customer engagement, risk management, and provide other benefits to the firms looking to sell their services and products online, which will propel the market growth in the region.
The Brazil market dominated the LAMEA Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $211.8 million by 2030. The Argentina market is showcasing a CAGR of 17.8% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 16.8% during (2023 - 2030).
Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)
Scope of the Study
Market Segments covered in the Report:
By Component

  • Software
  • Services

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • SMEs
  • Large Enterprises

By Application

  • Broadcast Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Social Media Monitoring

o Marketing
o Monitoring & Analytics
o Asset & Content Management
o Risk & Compliance

  • Others

By Vertical

  • Retail & Ecommerce
  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • Snap, Inc.
  • Hootsuite, Inc.
  • Spotler Group
  • Onclusive, Inc (Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc. (Platinum Equity, LLC)
  • Talkwalker Inc. (Marlin Equity Partners)
  • Meltwater
  • Agility PR Solutions LLC (Innodata Inc.)

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