The Asia Pacific Media Monitoring Tools Market would witness market growth of 15.3% CAGR during the forecast period (2023-2030).
Most social media monitoring tools perform by continuously crawling and indexing websites, occasionally in real-time, like Twitter. Once all those websites have been indexed, users may search them to discover mentions, attitudes, and views about particular goods, services, organizations, persons, and locations.
Observing the media can alert an organization to external opportunities, risks, and threats. They can not only utilize media monitoring to keep themselves informed, but they can also use information about approaching danger to mobilize their community and gather financial assistance. In turn, carefully monitored media coverage of the public’s support for a cause might provide with much-needed political influence.
Sectors including BFSI, hotels, IT & telecom, and others use media monitoring tools for competitor analysis. Organizations must be informed about new business activities, financial outcomes, competitive strengths and weaknesses, and potential danger areas of competitors and peers to effectively conduct competitor analysis. When it comes to finding, analysing, and reporting on coverage of their actions, media monitoring tools are used extensively. Furthermore, media monitoring tools aid in keeping up with rivals’ news and learn about new business trends.
According to a December 15, 2021, United Nations Conference on Trade and Development (UNCTAD) research, a new Asia-Pacific free trade agreement that takes effect on January 1, 2022, will create the world’s largest economic trading bloc. The Regional Comprehensive Economic Partnership (RCEP) contains 15 East Asian and Pacific states with varying economic sizes and development. This includes Australia, Brunei Darussalam, Cambodia, China, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, New Zealand, the Philippines, Singapore, Thailand, and Vietnam. Trade growth can benefit from media monitoring tools’ insights and opportunities to improve tactics, manage risks, and profit from market trends. Media monitoring tools assist businesses in identifying key influencers, thought leaders, and potential partners in new countries. Thus, the market is expected to rise as trade expands in this region.
The China market dominated the Asia Pacific Media Monitoring Tools Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $873.1 million by 2030. The Japan market is registering a CAGR of 14.6% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 16% during (2023 - 2030).
Based on Component, the market is segmented into Software, and Services. Based on Deployment Type, the market is segmented into On-premise, and Cloud. Based on Enterprise Size, the market is segmented into SMEs, and Large Enterprises. Based on Application, the market is segmented into Broadcast Media Monitoring, Print Media Monitoring, Online Media Monitoring, Social Media Monitoring (Marketing, Monitoring & Analytics, Asset & Content Management, and Risk & Compliance), and Others. Based on Vertical, the market is segmented into Retail & Ecommerce, BFSI, IT & Telecom, Media & Entertainment, Healthcare, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Snap, Inc., Hootsuite, Inc., Spotler Group, UNICEPTA GmbH, Onclusive, Inc (Symphony Technology Group), BoomSonar Suite, Cision US Inc. (Platinum Equity, LLC), Talkwalker Inc. (Marlin Equity Partners), Meltwater and Agility PR Solutions LLC (Innodata Inc.)
Scope of the Study
Market Segments covered in the Report:
By Component

  • Software
  • Services

By Deployment Type

  • On-premise
  • Cloud

By Enterprise Size

  • SMEs
  • Large Enterprises

By Application

  • Broadcast Media Monitoring
  • Print Media Monitoring
  • Online Media Monitoring
  • Social Media Monitoring

o Marketing
o Monitoring & Analytics
o Asset & Content Management
o Risk & Compliance

  • Others

By Vertical

  • Retail & Ecommerce
  • BFSI
  • IT & Telecom
  • Media & Entertainment
  • Healthcare
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • Snap, Inc.
  • Hootsuite, Inc.
  • Spotler Group
  • Onclusive, Inc (Symphony Technology Group)
  • BoomSonar Suite
  • Cision US Inc. (Platinum Equity, LLC)
  • Talkwalker Inc. (Marlin Equity Partners)
  • Meltwater
  • Agility PR Solutions LLC (Innodata Inc.)

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