The Asia Pacific Liquid Soap Market would witness market growth of 6.6% CAGR during the forecast period (2023-2030). In the year 2021, the Asia Pacific market’s volume surged to 929.6 million litres, showcasing a growth of 7.6% (2019-2022).
One of the driving forces behind the market’s expansion is the abundance of products in this liquid soap category. Additionally, the growing popularity of handcrafted and homemade soaps and the simplicity of producing low-cost goods draw numerous players into the liquid soap sector. Fast urbanization in developing nations and a rise in the use of luxuriant premium organic liquid soaps are the two key factors driving the market.
With time, the market has developed into a huge market, attracting investments from countless businesses. Numerous personal hygiene companies have entered the market, expanding their product lineups with custom-designed hand and body hygiene products and incorporating liquid soap into household cleaning and hand sanitizers products. The market’s expansion can be attributed to the rise of consumer demand for personal care products, the availability of a wide range of alluring varieties, and the appearance of environmentally friendly, nature-loving substitutes demanded by consumers who value organic products.
Viral illnesses are particularly prevalent in nations like China and India. People are utilizing liquid soaps and often washing their hands now that they are aware of the origin and transmission of these diseases. The government is also making efforts to raise awareness of hygiene practices and encourage people to wash their hands more frequently. Due to increasing disposable income among consumers and rising living standards, the industry is growing quickly. Asia-Pacific residents favor organic liquid soaps with relaxing scents, antimicrobial qualities, and natural components. Therefore, the region presents lucrative growth prospects for the market in the coming years.
The China market dominated the Asia Pacific Liquid Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $3.5 billion by 2030. The Japan market is estimated to grow at a CAGR of 5.9% during (2023 - 2030). Additionally, The India market would witness a CAGR of 7.2% during (2023 - 2030).
Based on Product Type, the market is segmented into Bath & Body Shops, Dish Wash Shops, Laundry Shops and Others. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, 3M Company (3M Health Information Systems), Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Kao Corporation, Unilever PLC, The Colgate Palmolive Company, Lion Corporation, and Johnson & Johnson
Scope of the Study
Market Segments covered in the Report:
By Product Type (Volume, Million Litres, USD Million, 2019-2030)

  • Bath & Body Shops
  • Dish Wash Shops
  • Laundry Shops
  • Others


By Application (Volume, Million Litres, USD Million, 2019-2030)

  • Household
  • Commercial


By Distribution Channel (Volume, Million Litres, USD Million, 2019-2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Sales Channel
  • Others


By Country (Volume, Million Litres, USD Million, 2019-2030)

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


Companies Profiled

  • The Procter and Gamble Company
  • Kimberly-Clark Corporation
  • 3M Company (3M Health Information Systems)
  • Henkel AG & Company, KGaA
  • Reckitt Benckiser Group PLC
  • Kao Corporation
  • Unilever PLC
  • The Colgate Palmolive Company
  • Lion Corporation
  • Johnson & Johnson


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