The North America Liquid Soap Market would witness market growth of 5.4% CAGR during the forecast period (2023-2030). In the year 2019, the North America market’s volume surged to 606.2 million litres, showcasing a growth of 6.6% (2019-2022).
Liquid soaps are typically used in households, hotels, and restaurants and are poured from a soap dispenser or bottle. The key factor driving the use of liquid soap in commercial and residential spaces is increasing public awareness of the many advantages of leading a healthy and sanitary lifestyle. Moreover, customers have started to care more about cleanliness, which is boosting this market.
The increase in hospitals, restaurants, and schools also contributes to the market’s expansion. The expansion of the market is attributed to numerous initiatives hospitals and governments took to maintain personal hygiene and make affordable products more readily available.
Since the development of the product, liquid soap, an important substitute for conventional bathing and washing bars, has received an enormous response. The demand for the product is being fueled by the availability of refillable packs, easily squeezable containers, and a wide range of smells. It is also anticipated that the wide distribution of liquid body washes and hand washes by various producers will increase product demand.
Due to the growing need for maintaining proper hand hygiene and growing consumer spending on healthcare, the market in the United States experienced significant development. The rise is also fueled by government organizations’ efforts to promote healthy and clean lives through online channels and social media. These results underline the necessity of ongoing health education and outreach that promotes good hand hygiene. As a result, the regional governments are endorsing the use and increasing awareness of hand hygiene through various campaigns. Therefore, these elements will aid in the expansion of the regional market in the coming years.
The US market dominated the North America Liquid Soap Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6.6 billion by 2030. The Canada market is anticipated to grow at a CAGR of 7.8% during (2023 - 2030). Additionally, The Mexico market would register a CAGR of 6.8% during (2023 - 2030).
Based on Product Type, the market is segmented into Bath & Body Shops, Dish Wash Shops, Laundry Shops and Others. Based on Application, the market is segmented into Household and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Sales Channel, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, 3M Company (3M Health Information Systems), Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Kao Corporation, Unilever PLC, The Colgate Palmolive Company, Lion Corporation, and Johnson & Johnson
Scope of the Study
Market Segments covered in the Report:
By Product Type (Volume, Million Litres, USD Million, 2019-2030)

  • Bath & Body Shops
  • Dish Wash Shops
  • Laundry Shops
  • Others


By Application (Volume, Million Litres, USD Million, 2019-2030)

  • Household
  • Commercial


By Distribution Channel (Volume, Million Litres, USD Million, 2019-2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online Sales Channel
  • Others


By Country (Volume, Million Litres, USD Million, 2019-2030)

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • The Procter and Gamble Company
  • Kimberly-Clark Corporation
  • 3M Company (3M Health Information Systems)
  • Henkel AG & Company, KGaA
  • Reckitt Benckiser Group PLC
  • Kao Corporation
  • Unilever PLC
  • The Colgate Palmolive Company
  • Lion Corporation
  • Johnson & Johnson


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