The Asia Pacific Artificial Intelligence (AI) In Marketing Market would witness market growth of 27.7% CAGR during the forecast period (2023-2030).
A.I. has become a key revolutionary component of the approaching digital age. The biggest names in technology are making enormous investments in the study and advancement of A.I. These businesses are working to increase the usability of A.I. for business use cases. In addition, several companies have begun implementing AI technology to provide superior service to their customers.
Accessibility to historical datasets is the major factor speeding the AI growth. Governmental and healthcare organizations generate unstructured data that is accessible to the research domain since data storage and recovery have gotten more cost-effective. Researchers now have access to many diverse datasets, ranging from historical patterns of precipitation to imaging used in medicine. Information scientists and researchers have access to big datasets owing to the computational architectures of the next generation, which encourages them to grow more swiftly.
The Indian government is committed to promoting financial inclusion by instituting initiatives that increase the availability of banking services for individuals without bank accounts. The Indian government has supported the nation’s banking sector to attain financial inclusion. In August 2014, the "PMJDY program" was introduced as a flagship initiative that offers universal financial services to the unbanked population. The objective is to establish bank accounts for everyone and distribute payment cards so that no one is left behind. In addition, the COVID-19 pandemic has prompted the government to implement several regulations to support the financial sector. This is due to the technology’s ability to assist industry participants in efficiently communicating with their customers and advertising their services to a wider range of audience in the most cost-effective way, thereby contributing to the regional market expansion.
The China market dominated the Asia Pacific Artificial Intelligence (AI) In Marketing Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $6,727.9 million by 2030. The Japan market is experiencing a CAGR of 26.9% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 28.5% during (2023 - 2030).
Based on Technology, the market is segmented into Machine Learning, Natural Language Processing, Computer Vision and Others. Based on End User, the market is segmented into Media & Entertainment, Consumer Goods & Retail, BFSI, IT & Telecommunications and Others. Based on Component, the market is segmented into Software and Services. Based on Application, the market is segmented into Content Curation, Social Media Advertising, Virtual Assistant, Search Engine Marketing, Sales & Marketing Automation, Analytics Platform and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Amazon.com, Inc., Baidu, Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce, Inc., NVIDIA Corporation, Google LLC (Alphabet Inc.), Intel Corporation and Twitter, Inc.
Scope of the Study
Market Segments covered in the Report:
By Technology
- Machine Learning
- Natural Language Processing
- Computer Vision
- Others
By End User
- Media & Entertainment
- Consumer Goods & Retail
- BFSI
- IT & Telecommunications
- Others
By Component
- Software
- Services
By Application
- Content Curation
- Social Media Advertising
- Virtual Assistant
- Search Engine Marketing
- Sales & Marketing Automation
- Analytics Platform
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- Amazon.com, Inc.
- Baidu, Inc.
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce, Inc.
- NVIDIA Corporation
- Google LLC (Alphabet Inc.)
- Intel Corporation
- Twitter, Inc.
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