The Global Survival Tools Market size is expected to reach $2.3 billion by 2030, rising at a market growth of 6.0% CAGR during the forecast period.
North America is home to diverse landscapes, including mountains, forests, and coastlines, making it an ideal region for outdoor recreation. Therefore, North America segment generated $547.62 million revenue in the market in 2022. North America has a strong tradition of outdoor sports, including hunting and fishing. North American culture, including elements of frontier spirit and self-reliance, has contributed to the widespread adoption of survival tools. Some of the factors impacting the market are growing urbanization and preparedness culture, rising interest in bushcraft and wilderness skills and significant regulatory compliance issues.
Urbanization and the shift towards a preparedness culture have led to the adopting survival tools in urban environments. Compact and portable tools designed for urban survival and emergencies are gaining popularity. Due to limited living space, urban dwellers often prioritize compact and portable survival tools. Tools easily stored in apartments, offices, or vehicles are in high demand, leading to the development of urban-centric survival gear. Survival tools designed for urban dwellers often incorporate technology to address modern challenges. Examples include solar-powered chargers for electronic devices, compact water purification systems, and GPS navigation devices for urban navigation. Additionally, Survival tools such as tarps, lightweight tents, and cordage are popular among those who use shelter buildings during outdoor activities. Bushcraft communities and events, including workshops, gatherings, and skill-sharing sessions, contribute to expanding the market. These gatherings create opportunities for enthusiasts to explore and purchase specialized tools. Online platforms and communities dedicated to bushcraft provide a space for enthusiasts to share experiences, recommendations, and reviews of survival tools. This online presence influences the purchasing decisions of individuals exploring bushcraft. The market is expanding significantly due to the growing urbanization and preparedness culture and as a result of the rising interest in bushcraft and wilderness skills, the market is anticipated to increase significantly.
However, Regulatory non-compliance increases the risk of product recalls. Recalls can damage a brand’s reputation, lead to financial losses, and erode consumer trust. Ensuring compliance reduces the likelihood of recalls due to safety or quality issues. Non-compliance with regulations can result in enforcement actions and penalties. Financial or reputational, these penalties can significantly impair an organization’s bottom line. Thus, regulatory compliance can slow down the growth of the market.
Product Type Outlook
By product type, the market is categorized into pocket tools, first aid kit, compass, and others. In 2022, the pocket tools segment held the highest revenue share in the market. Pocket tools are designed to assist with everyday tasks like opening packages, cutting ropes, and tightening screws. Their compact size and versatility make them convenient for routine activities, encouraging individuals to carry them regularly. Compact pocket tools are invaluable for outdoor enthusiasts engaged in activities like hiking, camping, and fishing. Tools with features such as knives, screwdrivers, and bottle openers provide practical solutions for various tasks encountered in the wilderness. Individuals engaged in do-it-yourself (DIY) projects benefit from pocket tools’ compact and versatile nature. Tools with features like pliers, screwdrivers, and rulers provide practical assistance for various projects and repairs.
Application Outlook
Based on application, the market is classified into hiking, hunting & fishing, camping, and others. The hunting & fishing segment acquired a substantial revenue share in the market in 2022. Processing and preserving game and fish require specific tools. Survival tools such as field dressing kits, fish fillet knives, and vacuum sealers are designed to process and store the harvest while preserving its quality efficiently. The objective of survival tools in the hunting & fishing segment is to provide outdoor enthusiasts with the ability to transport vital equipment without substantially increasing its weight. This convenience enhances the overall outdoor experience. The hunting & fishing segment often sees the integration of advanced technologies in survival tools. This includes GPS-enabled devices, thermal imaging, and electronic calls, enhancing the efficiency and success of outdoor activities.
Distribution Channel Outlook
On the basis of distribution channel, the market is divided into specialty store, supermarket/hypermarket, online store, and others. In 2022, the specialty store segment dominated the market with maximum revenue share. Specialty stores often employ knowledgeable staff who understand the intricacies of survival tools, outdoor gear, and emergency preparedness. This expertise enhances the shopping experience, as customers can receive guidance, recommendations, and detailed information about the products they are considering. Enlarged specialty stores can invest in creating a unique and immersive in-store experience. This may include interactive displays, product demonstrations, and hands-on opportunities for customers to engage with survival tools before purchasing.
Regional Outlook
Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific region acquired a significant revenue share in the market. The Asia-Pacific region has experienced an upward trajectory in the popularity of outdoor activities, including backpacking, hiking, and camping. Natural catastrophes, including earthquakes, typhoons, and floods, are common in Asia-Pacific. Tourism initiatives and outdoor education programs in the region promote the use of survival tools as part of the overall experience.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Exxel Outdoors, LLC, Johnson & Johnson, Honeywell International, Inc., Fiskars Group, The Coleman Company, Inc. (Newell Brands, Inc.), Fenix Outdoor International AG, Leatherman Tool Group, Inc., Specialty Knives & Tools (GSM Outdoors), Surefire, LLC, and L.L.Bean Inc.
Scope of the Study
Market Segments covered in the Report:
By Product Type

  • Pocket Tools
  • First Aid Kit
  • Compass
  • Others


By Application

  • Hiking
  • Hunting & Fishing
  • Camping
  • Others


By Distribution Channel

  • Specialty Store
  • Supermarket/Hypermarket
  • Online store
  • Others


By Geography

  • North America


o US
o Canada
o Mexico
o Rest of North America

  • Europe


o Germany
o UK
o France
o Russia
o Spain
o Italy
o Rest of Europe

  • Asia Pacific


o China
o Japan
o India
o South Korea
o Australia & New Zealand
o Malaysia
o Rest of Asia Pacific

  • LAMEA


o Brazil
o Argentina
o UAE
o Saudi Arabia
o South Africa
o Nigeria
o Rest of LAMEA
Companies Profiled

  • Exxel Outdoors, LLC
  • Johnson & Johnson
  • Honeywell International, Inc.
  • Fiskars Group
  • The Coleman Company, Inc. (Newell Brands, Inc.)
  • Fenix Outdoor International AG
  • Leatherman Tool Group, Inc.
  • Specialty Knives & Tools (GSM Outdoors)
  • Surefire, LLC
  • L.L.Bean Inc.


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