The Latin America, Middle East and Africa Internet of Behaviors Market would witness market growth of 26.2% CAGR during the forecast period (2023-2030).
Businesses collect client data by "sharing" it amongst connected devices, then tracked in real-time by an individual computer. Despite the fact that it describes the connection of bodily objects that are part of a network and exchange data online. The IoB analyzes this data concerning particular human behaviors, including shopping patterns and demographic preferences. Client behavior is fundamentally mapped using location monitoring tools, big data, as well as facial recognition.
The market is also expected to advance by incorporating machine learning, IoT, AI, AR, and more technologies. For instance, businesses utilize artificial intelligence (AI) to interpret and arrange collected data, analyze it, and help find behavioral patterns that may be used to create unique analytical models. Digital solutions are being used by several businesses, including travel and tourism, to boost profits. The hospitality industry, which welcomes millions of guests daily, must prioritize data analytics because every visitor has different travel needs, expectations, and preferences. As a result, the market expansion is predicted to be fueled by the expanding trend of AI usage in the tourism and travel, media & entertainment, and manufacturing sectors.
The Internet of Things (IoT) is one of the greatest areas in many Latin American sectors and nations, which have begun to see the numerous opportunities and advantages that a more connected world may offer. According to GSMA Intelligence, by 2025, there will be over 1.3 billion Internet of Things connections in Latin America. This will result in better growth opportunities for major participants in the market.
Moreover, the UAE’s technological sector is still expanding. Players from both the public and private sectors are attempting to modernize by implementing cutting-edge solutions and riding the larger global wave of innovation, digital transformation, data use, and technical improvement. The UAE is expected to spend $8.2 billion on IT in total between 2020 and 2023, an increase of 6.5%. Thus, the regional market will expand rapidly in the coming years.
The Brazil market dominated the LAMEA Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $33,751.6 million by 2030. The Argentina market is showcasing a CAGR of 26.9% during (2023 - 2030). Additionally, The UAE market would register a CAGR of 25.9% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Industry

  • BFSI
  • Media & Entertainment
  • Retail & e-Commerce
  • Telecom & IT
  • Power
  • Healthcare
  • Manufacturing
  • Others

By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

By Country

  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Companies Profiled

  • Aware, Inc.
  • Alteryx, Inc.
  • Vertica Systems (OpenText Corporation)
  • NICE Ltd.
  • NuData Security Inc. (Mastercard, Inc.)
  • Riverbed Technology, Inc. (Thoma Bravo)
  • Coveo Solutions Inc
  • Cognitive Scale Inc. (Tecnotree Corporation)
  • Capillary Technologies India Limited
  • Sweet Analytics Limited

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