The Europe Internet of Behaviors Market would witness market growth of 22.4% CAGR during the forecast period (2023-2030).
The IoB platform enables each business to get to know its clientele. For instance, IoB connects every smartphone in the program, enabling users to log their errors and receive visual suggestions for enhancing their swings and strokes. Device connectivity expands beyond the Internet of Things (IoT) and creates significant new data. Utilizing the IoB also empowers people to make decisions and improves procedural efficiency. As an illustration, businesses use the Internet of Behaviors to collect crucial data about consumers for brand promotion, application development, and advertising, among other things.
Due to the demand for consumer preference models produced by IoB applications, the expanding trend of e-commerce is also projected to propel the expansion of the market. For instance, to enhance the likelihood that a user would make a purchase,, Inc. predicts what product a user could search for next using user behavior models and presents it in the recommendation section. The rise in the e-commerce industry in the region has enabled increased use of digital solutions.
The market has drawn significant interest from Europe as well. Tourism’s economic, employment, social, and environmental ramifications make it a significant industry in the EU. Statistics on tourism are used to monitor the EU’s sustainable and regional development programs and tourist policies. In 2021, 56% of EU citizens who were 15 or older are projected to have participated in personal tourism or made at least one trip for personal travel. With 114 million hotel stays or 19% of all hotel nights in the EU, Spain was the most preferred EU destination for foreign visitors in 2021. Italy (106 million nights) came second among EU countries for foreign visitors in 2021, ahead of Croatia, Greece, and France. Over two-thirds of all the nights spent by non-residents in the EU were divided among these five nations.
Additionally, digitalization has become an important part of regional businesses. Artificial intelligence, digital technologies, and automation are heavily used by businesses in Germany. The nation remains Europe’s largest consumer market, accounting for 83.2 million people, or over 19 percent of the EU-27 population. The nation has the greatest GDP in all of Europe, as well as one of the biggest total purchasing powers. Ninety-five percent of people with internet access in Germany who are 16 years old or older make online purchases of products and services. In 2022, it’s anticipated that e-commerce sales will expand by 12 percent to reach EUR 111 billion. The increasing tourism and digitalization have made brand promotion and digital marketing important enabling tools that foster growth for these sectors. Therefore, IoB usage will see a rapid surge in this region, thereby boosting the development of the market.
The Germany market dominated the Europe Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $117,036.4 million by 2030. The UK market is registering a CAGR of 21.4% during (2023 - 2030). Additionally, The France market would witness a CAGR of 23.3% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Industry

  • BFSI
  • Media & Entertainment
  • Retail & e-Commerce
  • Telecom & IT
  • Power
  • Healthcare
  • Manufacturing
  • Others

By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe

Companies Profiled

  • Aware, Inc.
  • Alteryx, Inc.
  • Vertica Systems (OpenText Corporation)
  • NICE Ltd.
  • NuData Security Inc. (Mastercard, Inc.)
  • Riverbed Technology, Inc. (Thoma Bravo)
  • Coveo Solutions Inc
  • Cognitive Scale Inc. (Tecnotree Corporation)
  • Capillary Technologies India Limited
  • Sweet Analytics Limited

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