The North America Internet of Behaviors Market would witness market growth of 22.3% CAGR during the forecast period (2023-2030).
The market is anticipated to increase in response to the rising trend of businesses using data to create user behavior profiles for analytical purposes. Since the Internet of Behavior (IoB) requires an internet connection to function, digital marketing solutions stand to benefit most from IoB technology. In order to promote goods and services to customers all over the region, digital marketing employs data as its primary resource. They are in a better position to connect with customers near the conclusion of the purchasing process if they have access to behavioral analysis and interpretation tools.
Digital marketing is expected to experience a substantial regional boom. Digital marketing will be utilized for lead generation, sales, and brand advertising. For instance, advertising options on social media sites like Facebook and Instagram. Both platforms can target people using "click rates" on IoB based on their interaction with that advertisement. As a consequence, the brands have an easier time connecting with their ideal customer base. The same holds for Youtube, which suggests channels or films depending on user interests to enhance the viewing experience. Therefore, the rise of social media platforms will increase the usage of digital marketing by companies, which in turn will require IoB implementation.
It is anticipated that the adoption of the Internet of Behaviors in North America will increase at a phenomenal rate. Early adoption of new technologies, significant R&D expenditures, rising use of smart connected devices, as well as the start-up culture in North America have all contributed to the region’s rapid IoT development. Additionally, North America has advanced significantly in the deployment of IoT, particularly in the industrial and automotive industries. One of the biggest automotive marketplaces in the world is the United States. According to Select USA, sales of light vehicles in the US reached 14.5 million units in 2020. Overall, the nation is the second-largest market for the production and sale of automobiles in the world. Due to the high need for IoT, cloud platforms are widely adopted, accelerating the market’s growth.
The retail and e-commerce sectors are also expanding rapidly in the region. To enhance their product offerings and local retail performance, Walmart Inc. and Amazon Inc. are employing IoB solutions. Due to a significant change in retail locations, Canadians are adopting online shopping. Over 27 million Canadians, or nearly 75% of the population, will utilize eCommerce in 2022, according to the International Trade Administration. This percentage is projected to reach 77.6% in 2025. Online retail sales are rising in Canada as more consumers make purchases there. Therefore, the region presents lucrative growth opportunities for the regional market.
The US market dominated the North America Internet of Behaviors Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $465,587.5 million by 2030. The Canada market is poised to grow at a CAGR of 25% during (2023 - 2030). Additionally, The Mexico market would display a CAGR of 24% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Small & Medium Enterprises (SMEs) and Large Enterprises. Based on Industry, the market is segmented into BFSI, Media & Entertainment, Retail & e-Commerce, Telecom & IT, Power, Healthcare, Manufacturing and Others. Based on Application, the market is segmented into Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Aware, Inc., Alteryx, Inc., Vertica Systems (OpenText Corporation), NICE Ltd., NuData Security Inc. (Mastercard, Inc.), Riverbed Technology, Inc. (Thoma Bravo), Coveo Solutions Inc, Cognitive Scale Inc. (Tecnotree Corporation), Capillary Technologies India Limited, and Sweet Analytics Limited.
Scope of the Study
Market Segments covered in the Report:
By Enterprise Size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Industry

  • BFSI
  • Media & Entertainment
  • Retail & e-Commerce
  • Telecom & IT
  • Power
  • Healthcare
  • Manufacturing
  • Others

By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

By Country

  • US
  • Canada
  • Mexico
  • Rest of North America

Companies Profiled

  • Aware, Inc.
  • Alteryx, Inc.
  • Vertica Systems (OpenText Corporation)
  • NICE Ltd.
  • NuData Security Inc. (Mastercard, Inc.)
  • Riverbed Technology, Inc. (Thoma Bravo)
  • Coveo Solutions Inc
  • Cognitive Scale Inc. (Tecnotree Corporation)
  • Capillary Technologies India Limited
  • Sweet Analytics Limited

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