The Europe Floss Picks Market would witness market growth of 4.4% CAGR during the forecast period (2023-2030).
Initiatives implemented by numerous governments as well as non-government organizations have also contributed to the increase in oral health awareness, which has impacted the development of the market under study. Additionally, for many years, the Oral Health Foundation, one of the foremost independent oral health organizations established in the United Kingdom, has run several awareness campaigns.
From May 17 to June 17, 2021, the charity intended to hold an oral health awareness month. One of the main factors influencing the acceptance of convenient and simple-to-use items is the widespread use of tobacco products, which have negative impacts on oral health. The demand for floss picks is expected to increase throughout the forecast period due to this factor. Additionally, due to an increased intake of sugary foods and beverages and a lack of knowledge about adequate preventative measures, there has been a noticeable increase in the occurrence of dental problems.
Consumers are actively practicing oral hygiene habits like brushing twice a day and flossing once a day due to increased consumer knowledge of dental care procedures and products, which is anticipated to positively impact this market in the near future. The market is also influenced by the general populace’s shifting eating patterns and more sedentary lifestyles. Furthermore, the market is seeing profitable potential due to the quick expansion of distribution channels, such as e-commerce and physical stores, which makes products and services more accessible to consumers.
The WHO European Region has the greatest prevalence of major oral diseases among adults in the world in 2019, according to a new report, which calls on Member States to expand access to basic oral health care as a component of universal healthcare. Oral health policy has gained more attention in recent years as a result of growing awareness of the substantial burden of oral disorders and how restricted coverage affects access as well as affordability. This has resulted in a rise in the adoption of flossing among the regional people. Hence, the increasing awareness of oral health and flossing activities will bolster the market’s growth throughout the forecast period.
The Germany market dominated the Europe Floss Picks Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $59.8 Million by 2030. The UK market is poised to grow at a CAGR of 3.5% during (2023 - 2030). Additionally, The France market would experience a CAGR of 5.1% during (2023 - 2030).
Based on Shape, the market is segmented into F Shape, and Y Shape. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Pharmacies, E-commerce, and Others. Based on Product Type, the market is segmented into Disposable, and Reusable. Based on countries, the market is segmented into Germany, UK, France, Russia, Spain, Italy, and Rest of Europe.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Humble Co (Humble Group), The Procter and Gamble Company, Church & Dwight Co., Inc., Johnson & Johnson, Prestige Consumer Healthcare, Inc., Peri-Dent (Orkla ASA), Ranir (Perigo company Plc), Eco-Dent (Lotus Brands, Inc.), and Dr. Wild & Co. AG
Scope of the Study
Market Segments covered in the Report:
By Shape

  • F Shape
  • Y Shape


By Distribution Channel

  • Supermarket/Hypermarket
  • Pharmacies
  • E-commerce
  • Others


By Product Type

  • Disposable
  • Reusable


By Country

  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe


Companies Profiled

  • The Humble Co (Humble Group)
  • The Procter and Gamble Company
  • Church & Dwight Co., Inc.
  • Johnson & Johnson
  • Prestige Consumer Healthcare, Inc.
  • Peri-Dent (Orkla ASA)
  • Ranir (Perigo company Plc)
  • Eco-Dent (Lotus Brands, Inc.)
  • Dr. Wild & Co. AG


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