The Asia Pacific Facial Tissues Market would witness market growth of 4.1% CAGR during the forecast period (2023-2030).
Sustainability and environmental friendliness play a significant role in the expansion of the market. Numerous manufacturers and brands of tissue paper have embraced sustainable practices and incorporated recycled materials into their products. This change aligns with their corporate social responsibility objectives and satisfies the rising demand for eco-friendly options among consumers. Additionally, sustainable production reduces energy consumption, water consumption, and carbon emissions. The incorporation of eco-friendly packaging improves the environmentally friendly image of facial wipes, attracts eco-conscious consumers, and contributes to the market demand.
Government environmental regulations and standards have a positive effect on market growth. These regulations establish a framework for industrial production and encourage market-wide environmental responsibility. The government encourages the use of eco-friendly manufacturing processes by requiring manufacturers of toilet paper to reduce their ecological footprint (by using recycled materials and minimizing waste, for example). Governments encourage the adoption of eco-friendly production techniques by mandating that tissue paper manufacturers reduce their environmental impact by utilizing recycled fibers and minimizing waste production.
APAC is a region comprised of numerous developing nations, such as China and India, where the rate of modernization is accelerating significantly. Moreover, the region’s growing population enables manufacturers to produce and distribute more varieties of moist tissues. In addition, countries such as Singapore have a large concentration of residential living facilities, which increases the demand for cleansing products such as facial tissues in the residential sector. Consequently, it is anticipated that these factors will fuel the regional market’s growth over the forecast period.
The China market dominated the Asia Pacific Facial Tissues Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $503.5 million by 2030. The Japan market is estimated to witness a CAGR of 3.5% during (2023 - 2030). Additionally, The India market would experience a CAGR of 4.8% during (2023 - 2030).
Based on Product Type, the market is segmented into Regular, Lotion Infused, Antibacterial and Others. Based on Packaging Type, the market is segmented into Box Pack and Pocket Pack. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Online Store, Pharmacies and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, The Procter and Gamble Company, Hengan International Group Company Limited, Sofidel Group, Cascades, Inc. (Orchids Paper Products Company), WEPA Hygieneprodukte GmbH, Asia Pulp and Paper Group Sinar Mas, Georgia-Pacific LLC (Koch Industries, Inc.)
Scope of the Study
Market Segments covered in the Report:
By Product Type

  • Regular
  • Lotion Infused
  • Antibacterial
  • Others


By Packaging Type

  • Box Pack
  • Pocket Pack


By Distribution Channel

  • Supermarket & Hypermarket
  • Online Store
  • Pharmacies
  • Others


By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific


Companies Profiled

  • Essity AB
  • Svenska Cellulosa Aktiebolaget SCA
  • Kimberly-Clark Corporation
  • The Procter and Gamble Company
  • Hengan International Group Company Limited
  • Sofidel Group
  • Cascades, Inc. (Orchids Paper Products Company)
  • WEPA Hygieneprodukte GmbH
  • Asia Pulp and Paper Group Sinar Mas
  • Georgia-Pacific LLC (Koch Industries, Inc.)


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