The North America Facial Tissues Market would witness market growth of 2.6% CAGR during the forecast period (2023-2030).
The market is the segment of the paper products industry which deals in the production, distribution, and sale of disposable facial tissues. This market comprises manufacturers, distributors, and retailers collaborating to meet the surge in demand for inexpensive and hygienic facial solutions. Facial tissues are soft, lightweight, and absorbent. Common uses include removing makeup, brushing away perspiration or grime, and sanitizing the face. The market share is boosted by consumer preferences, product innovation, and the significance of personal hygiene, which drive market growth.
The market typically comprises soft, absorbent, and high-quality paper fibers. Typically, the papers are layered and pleated to create a compact container for simple dispersal. It is typically offered in rectangular or square sheets, individually folded or interlocked, and bundled in portable tissue cases or travel-sized packets. Facial tissue paper serves primarily as a gentle, hygienic, and practical solution for personal care and hygiene. It provides a soft, absorbent surface for clearing the nose or cleaning the nose without creating irritation or distress. Facial tissues are designed to be gentle and nonabrasive, making them suitable for sensitive facial skin.
As disposable income rises in North America, consumers may become more willing to invest in convenience items such as premium facial tissues. A growing awareness of environmental concerns may increase the demand for sustainable and environmentally friendly facial tissue products, prompting manufacturers to create greener alternatives. As a result of their labels, such as vegan, natural, and organic, consumers such as millennials and Generation Z are increasing their usage of hygiene products, especially facial care products. All of these factors are anticipated to expand North America’s market.
The US market dominated the North America Facial Tissues Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.4 billion by 2030. The Canada market is poised to grow at a CAGR of 5% during (2023 - 2030). Additionally, The Mexico market would witness a CAGR of 4.1% during (2023 - 2030).
Based on Product Type, the market is segmented into Regular, Lotion Infused, Antibacterial and Others. Based on Packaging Type, the market is segmented into Box Pack and Pocket Pack. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Online Store, Pharmacies and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Essity AB, Svenska Cellulosa Aktiebolaget SCA, Kimberly-Clark Corporation, The Procter and Gamble Company, Hengan International Group Company Limited, Sofidel Group, Cascades, Inc. (Orchids Paper Products Company), WEPA Hygieneprodukte GmbH, Asia Pulp and Paper Group Sinar Mas, Georgia-Pacific LLC (Koch Industries, Inc.)
Scope of the Study
Market Segments covered in the Report:
By Product Type

  • Regular
  • Lotion Infused
  • Antibacterial
  • Others


By Packaging Type

  • Box Pack
  • Pocket Pack


By Distribution Channel

  • Supermarket & Hypermarket
  • Online Store
  • Pharmacies
  • Others


By Country

  • US
  • Canada
  • Mexico
  • Rest of North America


Companies Profiled

  • Essity AB
  • Svenska Cellulosa Aktiebolaget SCA
  • Kimberly-Clark Corporation
  • The Procter and Gamble Company
  • Hengan International Group Company Limited
  • Sofidel Group
  • Cascades, Inc. (Orchids Paper Products Company)
  • WEPA Hygieneprodukte GmbH
  • Asia Pulp and Paper Group Sinar Mas
  • Georgia-Pacific LLC (Koch Industries, Inc.)


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