Gluten free food market size is anticipated to record 10.1% CAGR from 2024 to 2032, driven by an increasing awareness of health and wellness among consumers. The individuals are seeking healthier lifestyles and dietary options to address the risk of lifestyle diseases.

According to recent studies, nearly 1 out of every 133 Americans have celiac disease which is about 1% of the population. A 100% gluten-free diet is the only existing treatment that helps celiac disease patients. The drivers behind this surge include a rising prevalence of gluten-related disorders, a surge in demand for alternative diets, and an expanding market of consumers who believe in the overall health benefits of gluten-free living.

The gluten-free food market is classified based on distribution channel, product, and region.

The cereal and snacks segment is predicted to witness substantial growth through 2032 as consumers are no longer willing to compromise on taste and texture when opting for gluten-free options. Manufacturers are responding by introducing an array of flavorful, crunchy, and satisfying products that cater to various taste preferences. From quinoa-based snacks to rice bran cereals, the gluten-free cereal and snacks segment is booming with diverse offerings that redefine the conventional notions of gluten-free eating.

The e-retailers segment is expected to record strong CAGR from 2024 to 2032. The convenience of online shopping, coupled with the extensive product variety available on e-commerce platforms, has significantly contributed to the accessibility of gluten-free options. This distribution channel proved especially crucial during the global pandemic, as consumers turned to online platforms to fulfill their dietary needs. The e-retailers are investing in user-friendly interfaces and prompt delivery services, thus favoring the segment growth.

North America gluten-free food market size will expand significantly through 2032 as the region’s consumers are at the forefront of health-conscious trends. The prevalence of celiac disease and gluten sensitivity, coupled with a cultural shift towards healthier eating habits, positions North America as a lucrative avenue for key players. The region is witnessing continual product innovations and marketing strategies, further solidifying the market expansion.