Global Organic Bakery Products Market reached US$ 73.5 billion in 2022 and is expected to reach US$ 147.5 billion by 2030, growing with a CAGR of 9.1% during the forecast period 2023-2030.
Increasing consumer focus on health and wellness trends is increasing their demand for clean-label products that are free from harmful chemicals and pesticides. The increasing support and promotional activities for organic products from governments, celebrities and social media influencers are positively affecting the wide expansion of the market at the global level.
The producers are also adopting environmentally friendly practices of producing various products to reduce their use of chemical fertilizers and pesticides. According to the Food and Agriculture Organization of the United Nations 2022, total pesticide use in China represents an 85 percent decrease compared to previous years. The world’s total pesticide use reduced by 40 percent.
North America dominated the global organic bakery products market. According to the Nutrition Business Journal, produce accounted for 40 percent of U.S. organic food sales in 2021, packaged/prepared foods accounted for 11 percent, bread/grains accounted for 9 percent and snack foods accounted for about 6 percent. The growing demand for organic bread and other bakery products positively drives the regional market.
Increasing Consumer Preference Towards Specialty Bakery Products
Bakery products such as cakes, bread, biscuits and cookies are widely consumed by the global population. The products are highly accepted by all age groups. With the changing consumer preferences and diet changes there is a greater need for bakery products that are of special category such as gluten-free, sugar-free and low-calorie range that too with added nutrients.
The Celiac Disease Foundation estimated that approximately 1 in 100 people worldwide had celiac disease in 2021. The high focus of manufacturers on producing and introducing various new and innovative products that can help meet consumer demand and satisfy their changing diet preferences is expanding the market growth.
Kameda, USA, Inc.’s subsidiary company Mary’s Gone Crackers, introduced a new product into the market with the launch of Mary’s Gone Kookies in March 2022. These graham-style snacking cookies are available in honey, chocolate and cinnamon flavors. The product is claimed to be organic, gluten-free and made using non-GMO ingredients.
Increasing Demand for the Clean-Label Products
Chemical pesticides and fertilizers show adverse effects on human health and the environment. The excess use of these chemicals on farms may lead to nutrient loss to the environment and contaminate the whole environmental system. The consumption of produce or other sourced products that are contaminated with these chemical fertilisers and pesticides may lead to severe health issues in the human body.
High exposure of the human body to such chemicals may lead to skin irritation, breathing difficulties and even some chronic diseases. Pesticides cause both acute and long-term health impacts. According to UN Environment Programme 2022, about 385 million cases of non-fatal unintentional pesticide poisonings have been estimated to occur every year, with approximately 11,000 deaths.
To avoid such adverse effects, consumers are taking steps toward the adoption of clean-label products that are free from any such chemicals pesticides fertilisers and other chemicals that show adverse effects on either human health or the environment, driving the market growth. The high consumer awareness and increasing clean-label products drive the market growth.
High Cost of Organic Bakery Products
Even though the demand for organic bakery products is widely increasing, some restraining factors are affecting its massive expansion on a global basis. Organic bakery products including bread, cakes and biscuits are expensive compared to of conventional products available in the market. The high price of these products is due to various reasons.
The lower yield of the natural pest control-grown raw materials and ingredients needed for organic bakery products production increases the manufacturing costs of the producer. The souring of the organic raw materials, strict and regulatory needs of the processing units, certification costs and others add more production costs to the manufacturer, increasing the product price that affects the price-sensitive consumer product preferences.

Segment Analysis
The global organic bakery products market is segmented based on type, form, category, distribution channel and region.
High Consumer Preference Towards Fresh Products
The global organic bakery products market is segmented based on form into fresh, frozen, dough & batter and instant mixes. The fresh bakery product segment accounted for the largest share. With the increased health consciousness among consumers, there is a high demand for natural and fresh food products is driving the segment growth.
The high quality and taste of fresh bakery products such as cakes, bread and biscuits are mostly preferred by the majority of the global consumers. With the changing dietary preferences, consumers are showing less preference towards pre-packed or half-prepared bakery products, but are highly interested in adopting fresh and ready-to-eat options. The sensory appeal and superior freshness and flavor of the fresh baked bakery goods drive the segment growth.
Geographical Penetration
Increasing Consumer Preference Toward Organic Products in North America
North America dominated the global organic bakery products market. The region has a high consumption of various baked products such as cakes, bread, cookies, biscuits and others that are preferred as breakfast and snack items. The continuous production of such products to meet consumer demand is also increasing.
With the increasing health and environmental concerns, the region has a higher demand for products that have a positive effect on human health and the environment, driving the demand for organic products in this region. According to USDA, National Agricultural Statistics Service surveys 2011 and 2021, consumer demand for organically produced goods has increased greatly driving the need for a broad range of organic products.
In 2021, organic retail sales were estimated to be about 5.5 percent of all retail food sales in United States. U.S. farms and ranches sold nearly $11 billion in organic products in 2021. According to the Organic Trade Association 2021, traditional grocery stores, club stores, and supercenters accounted for 56 percent of organic food sold to consumers in 2020. The high demand for both bakery and organic products helps expand the regional market growth.

Competitive Landscape
The major global players in the market include Flowers Foods, MANNA ORGANICS, Grupo Bimbo, Biscuit International, Van Oordt The Portion Company, Immaculate Baking Company, Beckmann’s Old World Bakery, Ltd, Gourmet World Foods, Caroline’s Real Bread Company & Bakery School and LA GRANJA FOODS 1959 SL.

COVID-19 Impact Analysis
The COVID-19 pandemic had a moderate impact on the organic bakery products market. The pandemic disrupted various global markets due to the disrupted supply chain activities affecting the raw material procurement and distribution of finished products. Manufacturers are also facing challenges due to the temporary shutdown of the processing units due to limited resources.
The pandemic period positively impacted the demand for convenient and healthy food products. The increased health consciousness among consumers raised the demand for clean-label products that are free from synthetic chemicals that can be harmful to health. High social media influence on consumer choices and high promotional activities of organic food support c]also improved the deeper penetration of the market at the global level.
By Type

  • Bread
  • Bagels
  • Biscuits and Cookies
  • Cakes and Pastries
  • Others

By Form

  • Fresh
  • Frozen
  • Dough & Batter
  • Instant Mixes

By Category

  • Gluten-Free
  • Sugar-Free
  • Low-Calories
  • Fortified

By Distribution Channel

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • E-Commerce
  • Retail

By Region

  • North America

o U.S.
o Canada
o Mexico

  • Europe

o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe

  • South America

o Brazil
o Argentina
o Rest of South America

  • Asia-Pacific

o China
o India
o Japan
o Australia
o Rest of Asia-Pacific

  • Middle East and Africa

Key Developments

  • In March 2023, Beech-Nut Nutrition Company, a baby and toddler food manufacturer increased their product portfolio with the launch of Dino Biscuits with Hidden Veggies and Dino Biscuits with Prebiotics snack designed just for toddlers. The product is organic and made with non-GMO ingredients.
  • In September 2022, Rosalie, a Belgian chocolate brand announced the launch of two new organic biscuits lines Sables au Beurre and Sables Chocolat.
  • In May 2021, Rudi’s Rocky Mountain Bakery brand launched Organic Seeded Multigrain Bread. The bread is made with organic whole wheat flour, organic rolled oats, organic flax seeds, organic pumpkin seeds, organic sunflower seeds and organic poppy seeds. Along with rich flavour and soft texture, the product is claimed to benefit gut health.

Why Purchase the Report?

  • To visualize the global organic bakery products market segmentation based on type, form, category, distribution channel and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of organic bakery products market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as excel consisting of key products of all the major players.

The global organic bakery products market report would provide approximately 70 tables, 68 figures and 234 Pages.
Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies