Overview
Global Low Intensity Sweeteners Market reached US$ 2.87 billion in 2022 and is expected to reach US$ 4.63 billion by 2030, growing with a CAGR of 6.18% during the forecast period 2023-2030.
Globally growing consumer demand for the low-intensity sweeteners due to their health benefits helps to boost market growth over the forecast period. To fulfill consumer’s demand low intensity sweeteners major key players in the market expand their product portfolio. For instance, on January 21, 2021, Tate and Lyle, a global provider of food and beverage ingredients expanded their production of the allulose due to increase consumers demand for low intensity sweetners.
Food and beverage manufacturers are reformulating their products to reduce sugar content in response to consumer demands and regulatory pressures. Low-intensity sweeteners provide a means to achieve this goal. Consumers are seeking more natural and clean label products. Some low intensity sweetners derived from natural sources, like steviol glycosides from the stevia plant, align with this trend.
Advancements in the formulation of low intensity sweetners have led to products that offer a taste profile closer to sugar, reducing the aftertaste that was once associated with artificial sweeteners. The potential to reduce tooth decay and maintain dental health is a driver for some consumers to choose low-intensity sweeteners over sugar. A broader range of low-intensity sweeteners products, including various types of sweeteners, blends, and applications, offers consumers more choices and has driven market growth.
Dynamics
Increase in Health Consciousness among Consumers to Encourage the Demand For Healthier Food Choices
Consumers have become more conscious about healthier choices with respect to the consumption of food & beverages. They are increasingly demanding healthier food options like low-intensity sweeteners. Also, the growing obesity population globally helps to boost the market growth of low-intensity sweeteners. According to the World Health Organization, in 2021 around 650 million adults, 340 million adolescents, and 39 million children worldwide are obese and it is estimated that by 2025 167 million adults and children will lose some of their health due to being overweight or obese.
These increasing health conditions increase demand for food & and beverage products with low-intensity sweeteners to help consumers maintain a healthy diet. Growing adoption of the low intensity sweeteners among health-conscious consumers due to their health benefits helps to boost market growth over the forecast period 2023-2030. Globally the growing population of health-conscious consumers helps to boost the market growth of the low-intensity sweeteners market.
The Rising Prevalence of Diabetes Globally
The rising prevalence of diabetes has become a significant driver for market growth in the low-intensity sweeteners market. These health conditions help to increase the demand of low intensity sweeteners to manage their diseases. According to the report published by the International Diabetes Federation in 2021, there was around 537 million adults between the ages 20-79 years old living with diabetes in 2021 and that number is expected to increase to 643 million by 2030 and 783 million by 2045.
This increasing number of diabetic population and their increasing awareness about the bad impact of the consumption of sugary substances further helps to boost market growth over the forecast period. In response to these escalating health concerns, individuals with diabetes aiming to manage their sugar levels are increasingly seeking food and beverages with low intensity sweeteners.
Adherence to International Quality Standards and Regulations
The approval process for new low intensity sweeteners products is lengthy and expensive. Governments require extensive safety testing and data submission before allowing a new sweetener on the market. This hinders the introduction of new products of low intensity sweeteners. Governments impose restrictions on the advertising and marketing of low-calorie sweeteners, particularly when targeting children. Such regulations limit the ability of manufacturers to promote their low intensity sweetener products.
Government regulations related to ingredient lists and allergen disclosure affect low intensity sweeteners products. In some regions, governments establish Maximum Residue Limits for sweeteners in agricultural products. These limits impact the use of low intensity sweeteners in specific food categories, particularly in relation to imported ingredients. Import duties and taxation on raw materials, ingredients, and finished products influence the cost structure of low intensity sweeteners products. Higher taxes or duties increase production costs, which passed on to consumers.

Segment Analysis
The global low intensity sweeteners market is segmented based on type, category, application, and region.
Increasing Consumer’s Demand For Xylitol Low Intensity Sweeteners
On the basis of type, low intensity sweetners market is segmented into xylitol, tagatose, allulose, trehalose, isomaltulose and others. The xylitol type segment held 34.15 % of the market share in the global low intensity sweeteners market. Xylitol is a naturally occurring sugar alcohol that originated in most plants which include several fruits and vegetables. It is extracted from biowaste which includes materials such as birch bark and corn cob. It is a carbon-based sugar polyol that is further used as a low-calorie sweetener for chewing gums, candies, and other sugar products.
Growing consumer consciousness on the consumption of organic products pertaining to the geriatric population globally will promote product demand. Moreover, xylitol has no aftertaste, acts as natural insulin stabilizer, and is anti-cariogenic owing to which it is considered as a suitable alternative for sugar and also, can be used in the diet of obese and diabetic persons. It is beneficial for teeth.
Growing innovation by the major key players for the production of xylitol helps to boost segment growth over the forecast period. For instance, on August 25, 2022, IIT Guwahati developed a fermented method to produce sugar substitute ’Xylitol’ from sugarcane waste. The newly launched method overcomes the operational limitations of chemical methods
Geographical Penetration
Growing Consumption of Low Intensity Sweeteners in North America
North America accounted largest market share accounting for 41.12% of the global low intensity sweeteners market. Rapid growing diabetic and obesity population in the region helps to boost market growth over the forecast period. According to the data given by IDF Diabetes Atlas in 2023, North America has around 51 million people suffering from diabetes which is around 1 in 7 people. According to IDF Diabetes Atlas estimation, the number of diabetic adults is expected to reach 57 million by 2030 and increase to 63 million by 2045. In North America, 931,000 deaths are caused by diabetes. Due to the growing population of diabetes increase in the demand for low intensity sweeteners.
Major key players in the region developing new methods for the production of low intensity sweeteners that help to boost market growth over the forecast period. For instance, on June 29, 2023, Ambrosia Bio Leverages Ginkgo Enzyme Services, an Israeli food tech company developed a more scalable enzymatic process for allulose. Allulose is FDA approved rare sugar that is found in figs, raisins, wheat, maple syrup, and molasses.

Competitive Landscape
The major global players in the market include Cargill, Incorporated, Ingredion Incorporated, Roquette Fr?res, Matsutani Chemical Industry Co., Ltd., PureCircle, Foodmate Co., Ltd., Jedwards International, Inc., Superior Supplement Manufacturing, ASR GROUP, and Bonumose, Inc.

COVID-19 Impact Analysis
Due to the Covid 19 raised awareness of the importance of a healthy diet boosted the demand for low-calorie and sugar-free alternatives. This led to increased interest in low intensity sweeteners as sugar substitutes for health-conscious consumers. As people spent more time at home during lockdowns and restrictions, they turned to cooking and baking. This led to greater use of sugar substitutes, including low-intensity sweeteners, in homemade recipes and baked goods.
The pandemic underscored the significance of maintaining good health. Many consumers sought to reduce their sugar intake and incorporate Types with lower calorie content, which supported the growth of the low-intensity sweeteners market. The pandemic brought to light the link between obesity and the severity of COVID-19 symptoms. This heightened concern about weight management and led individuals to choose low-calorie alternatives, including low intensity sweeteners.
Russia-Ukraine War Impact Analysis
Russia or Ukraine is a significant producer of key raw materials or ingredients used in low-intensity sweetener Typeion, the conflict disrupts the global supply chain. This leads to delays or shortages in the productionion of low intensity sweetener Types. The conflict affects the sourcing of key ingredients used in low intensity sweetener Typeion, potentially leading to increased Typeion costs and supply chain challenges.
Geopolitical conflicts lead to economic instability in the affected regions and beyond. Economic uncertainty influences consumer behavior and impacts purchasing decisions, potentially affecting the demand for low intensity sweeteners Types. Geopolitical tensions lead to fluctuations in currency exchange rates, which impact the cost of imported and exported low intensity sweeteners Types. Changes in exchange rates affect pricing and international trade dynamics. Geopolitical conflicts result in changes to trade regulations and export-import restrictions. These changes impact the international trade of low intensity sweetener Types.
By Type


    • Xylitol
    • Tagatose
    • Allulose
    • Trehalose
    • Isomaltulose
    • Others


By Category


  • • Natural
    • Synthetic


By Application


  • • Bakery
    • Beverages
    • Confectionery
    • Dairy
    • Ice-Cream and Deserts
    • Pharmaceuticals
    • Others


By Region


  • • North America


o U.S.
o Canada
o Mexico


  • • Europe


o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe


  • • South America


o Brazil
o Argentina
o Rest of South America


  • • Asia-Pacific


o China
o India
o Japan
o Australia
o Rest of Asia-Pacific


  • • Middle East and Africa


Key Developments


  • • On May 03, 2022, Fazer started production of the xylitol from oat hulls by investing US$315 million. Xylitol is an essential ingredient for Fazer’s confectionery business.
    • On January 30, 2023, ASR Group and Bonumose, Inc. started production of the tagatose at Bonumose’s new commercial production facility. The new production facility helps to fulfill consumers’ demand for the tagatose.
    • On December 13, 2021, Bonumose, Inc. announced the achievement of regulatory and food application milestones in Canada and the United States for the low-glycemic, rare sugar tagatose. The company’s low-cost tagatose got the approval from health agency.


Why Purchase the Report?


  • • To visualize the global low intensity sweeteners market segmentation based on type, category, application, and region, as well as understand key commercial assets and players.
    • Identify commercial opportunities by analyzing trends and co-development.
    • Excel data sheet with numerous data points of low intensity sweeteners market-level with all segments.
    • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
    • Type mapping available as excel consisting of key Types of all the major players.


The global low intensity sweeteners market report would provide approximately 61 tables, 63 figures and 190 pages.
Target Audience 2023


  • • Manufacturers/ Buyers
    • Industry Investors/Investment Bankers
    • Research Professionals
    • Emerging Companies