[182 Pages Report] The Mobile Apps & Web Analytics Market size was estimated at USD 10.91 billion in 2023 and expected to reach USD 12.75 billion in 2024, at a CAGR 17.38% to reach USD 33.50 billion by 2030.
Mobile apps & web analytics market deals with metrics specific to websites and mobile applications to analyze visitor behavior regarding engagement, conversion, and retention. Mobile analytics gives companies insights into their users’ behaviors and preferences that help refine the products based on user interaction. These platforms aid businesses in generating greater revenue by interpreting consumer behavior on mobile apps and websites depending on mobile web activity, including mobile apps, smartphone data, SMS messaging bots, QR codes, and other interactions on mobile devices. Increasing penetration of smartphones in developing countries surged the use of mobile apps & web analytics to support businesses by analyzing customer trends. Healthcare and life science companies are foremost in adopting IoT devices for accurate real-time data. However, the need for more skilled professionals in developing countries is a concerning factor for the mobile apps & web analytics market. Advanced technologies enhance digital marketing activities, and governments support small, medium, and large businesses adopting web analytics platforms.
Regional Insights
Americas has a highly developed landscape for the mobile app and web analytics market, owing to a well-established economy and large-scale investments in artificial intelligence-enabled infrastructures. The region has witnessed favorable conditions for market growth, established player presence, supportive government strategies, and investments in research and development of new technologies in the domain. Small and medium-sized businesses in the European region are adopting mobile app and web analytics tools to expand businesses across the region and gain a new customer base. The emerging market players are launching platforms that abide by data protection regulations from the European Union governments to protect the personal data of residents. Rising digitalization in the Asia-Pacific region is increasing the utilization of mobile app and web analytics tools by organizations across wide industry verticals to quickly build interactive custom analytics dashboards to get insights, monitor trends, and support business outcomes.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Mobile Apps & Web Analytics Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Mobile Apps & Web Analytics Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Mobile Apps & Web Analytics Market, highlighting leading vendors and their innovative profiles. These include 42matters AG, Adjust GmbH by AppLovin Corp., Adobe Inc., Amazon Web Services, Inc., Amplitude Analytics, AppFollow, Apphud, Apple Inc., AppsFlyer Ltd., Apptentive by Alchemer LLC, AppTweak, AT Internet by Piano Software Inc., Branch, Broadcom Inc., Celadon, Chartbeat, Comscore, Inc., Contentsquare, Conva Ventures Inc., Countly Ltd., Datamatics Global Services Limited, Flurry, FullStory, Inc., Glassbox Ltd., Google LLC by Alphabet, Inc., Heap Inc., International Business Machines Corporation, Kumulos by Optimove, Microsoft Corporation, Microstrategy Incorporated, Mixpanel, Inc., MoEngage, Open Text Corporation, Oracle Corporation, Pendo.io, Inc., Plausible Insights O?, Qlik, Qonversion Inc., Quantum Metric, Inc., Salesforce.com, Inc., SAP SE, SAS Institute Inc., Singular Labs, Inc., Smartlook.com, Splunk Inc., Teradata Operations, Inc., TIBCO Software Inc., Upland Software, Inc., UXCam, and Webtrends.
Market Segmentation & Coverage
This research report categorizes the Mobile Apps & Web Analytics Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Component
- Services
- Consulting
- Integration & Deployment
- Support & Maintenance
- Solutions
- Data Analytics
- Data Discovery
- Data Management
- Data Visualization
- Services
- Deployment
- On-Cloud
- On-premises
- Application
- Content & Email Marketing
- Heat Map Analysis
- Marketing Automation
- Mobile Advertising & Marketing Analysis
- Search Engine Tracking & Ranking
- Social Media Engagement
- End-Use
- Automotive & Transportation
- Banking, Financial Services & Insurance
- Energy & Utilities
- Government & Public
- Healthcare & Life Sciences
- Manufacturing
- Media & Entertainment
- Retail & eCommerce
- Telecommunication
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Mobile Apps & Web Analytics Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Mobile Apps & Web Analytics Market?
- What are the technology trends and regulatory frameworks in the Mobile Apps & Web Analytics Market?
- What is the market share of the leading vendors in the Mobile Apps & Web Analytics Market?
- Which modes and strategic moves are suitable for entering the Mobile Apps & Web Analytics Market?
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