[197 Pages Report] The Massage Equipment Market size was estimated at USD 8.33 billion in 2023 and expected to reach USD 9.40 billion in 2024, at a CAGR 13.22% to reach USD 19.89 billion by 2030.
Massage equipment relieves pressure and reduces pain in limbs and muscles and can be operated through manual, mechanical, hydraulic, hydrokinetic, or electric power. The use of massage equipment reduces inflammation by activating genes that naturally reduce swelling, eases muscular tension by improving blood flow, and speeds up recovery by activating mitochondria. Awareness regarding the availability and benefits of electric massagers has grown among consumers owing to growth in the online health sector, significantly increasing the adoption of massage equipment. The usage of massage services due to increased stress and physical problems and the rising influence of wellness programs for massage therapies enhance the growth of the massage equipment market. However, expensive electric massage equipment and stringent safety and hygiene regulations impede the utilization of massage equipment. In addition, improved automation, technological advances, and innovative massagers create robust opportunities for developing massage equipment.
Regional Insights
The Asia-Pacific region is the most preferred area for massage services, particularly in India, Thailand, Indonesia, Vietnam, and Maldives. The region’s popularity as a major massage tourism destination has expanded the demand for various massage equipment. Malaysia, Singapore, and Japan portray a high number of massage equipment producers. The Americas region, majorly the U.S. and Canada, are shifting from more professional massage services to personal massage services, with homeowners investing in high-quality robotic and AI-based massage chairs and beds for their comfort. The region also experiences high demand for stress-managing massages which has accelerated the need for innovative massage equipment. According to the American Massage Therapy Association, in 2021, 46% of female consumers and 23% of male consumers got spa massages, which led to increased use of massage guns, beds, and chairs. The European wellness tourism market is diverse and offers many opportunities for destination spas or hotels.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Massage Equipment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Massage Equipment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Massage Equipment Market, highlighting leading vendors and their innovative profiles. These include Beurer GmbH, Bodyfriend, Inc., Bremed Ltd., Casada International, Cozzia USA., EarthLite, LLC, Family Inada Co., Ltd., Fuji Medical Instruments Mfg. Co., Ltd., Group of Companies Zarya, Human Touch, LLC, Infinity Massage Chairs, International Electro Medical Co., JSB Wellness, Lifelong Online Retail Private Limited, Luraco Technologies, Master Massage Equipments, Medisana GmbH, MedMassager, Norlanya Technology Co., Limited, Nugabest Medical India Pvt. Ltd, OMRON Corporation, OPOVE, Osaki Titan, OSIM International Pte. Ltd., Relaxus Products Ltd., RoboTouch, Spine Care Medical Instruments Private Limited, Therabody, Inc., Titan Chair LLC, Wahl Clipper Corp., Xiaomi Singapore Pte. Ltd., and Zyllion.
Market Segmentation & Coverage
This research report categorizes the Massage Equipment Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Product
- Foam Massage Balls
- Hot Stones Massage Kits
- Massage Guns
- Massage Sticks
- Massage Table, Chair, & Bed
- Massagers
- Soft Tissue Tools
- Special Massage Tools & Thumb Tools
- Massage Type
- Deep Tissue Massage
- Hot Stone Massage
- Myofascial Massage
- Pregnancy Massage
- Reflexology
- Sports Massage
- Swedish massage
- End-User
- Personal
- Professional
- Distribution Channel
- Offline
- Online
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Massage Equipment Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Massage Equipment Market?
- What are the technology trends and regulatory frameworks in the Massage Equipment Market?
- What is the market share of the leading vendors in the Massage Equipment Market?
- Which modes and strategic moves are suitable for entering the Massage Equipment Market?
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