[180 Pages Report] The Location-based Services Market size was estimated at USD 21.43 billion in 2023 and expected to reach USD 24.79 billion in 2024, at a CAGR 16.55% to reach USD 62.64 billion by 2030.
Location-based services (LBS) use real-time geodata from a smartphone to provide information, entertainment, or security. Location-based services can use a smartphone’s GPS technology to track a person’s location if access is allowed. The application collects geodata and data gathered in real-time using one or more location-tracking technologies. LBS uses IP addresses and real-time geodata to provide end-users with information relevant to the user’s physical location. Location-based technology is commonly used with mobile devices and can be applied to any device providing a location, including desktops. Increasing use of social media, easy availability of GPS technology, and the emergence of location-based technology owing to travel information and flexible routes significantly increase the adoption of location-based services. However, inaccurate location tracking and privacy and security concerns impede location-based services’ utilization and adoption. In addition, integrating Bluetooth low energy (BLE) technology and improving advertising-based marketing among organizations are expected to create robust opportunities for developing location-based services.
Regional Insights
In North America, developments in communication technology, growing automation trends, and widespread adoption of Industry 4.0. is significantly increasing the adoption of location-based services. There is a strong presence of location-based service providers, including tech giants such as Google, Microsoft, IBM, Apple, Amazon, and Oracle, in the U.S. North America, particularly the U.S. and Canada, being technologically advanced nations, are embracing location-based services technology, fueled by the increasing demand for wearable devices. The rapid growth of the Asia-Pacific region is mainly driven by the factors such as increasing deployments of location-based services across the Asian countries, growing demand for location-based services by food and beverage industries to deliver fresh meat and seafood products and favorable government initiatives that support the adoption of location-based services. India’s social media penetration is growing as WhatsApp is the most used app in India, with 81.2% penetration, followed by Instagram, Facebook, Telegram, and Twitter. In the UK, location-based services are governed by laws that require permission-based services to receive messages and information, and the end-user must consent to the service.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location-based Services Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.
Market Segmentation & Coverage
This research report categorizes the Location-based Services Market to forecast the revenues and analyze trends in each of the following sub-markets:
- Technology
- Bluetooth Low Energy (BLE)
- Cellular Triangulation
- Computer Vision
- Global Positioning System
- Inertial Measurement Units (IMUs)
- Radio Frequency Identification (RFID)
- Location Type
- Indoor
- Outdoor
- Application
- Location-based Health Monitoring
- Location-based Social Networking
- Marketing & Advertising
- Tracking & Navigation
- End-User
- Government
- Healthcare & Life Sciences
- Manufacturing
- Media & Entertainment
- Retail & eCommerce
- Tourism & Hospitality
- Transportation & Logistics
- Region
- Americas
- Argentina
- Brazil
- Canada
- Mexico
- United States
- California
- Florida
- Illinois
- New York
- Ohio
- Pennsylvania
- Texas
- Asia-Pacific
- Australia
- China
- India
- Indonesia
- Japan
- Malaysia
- Philippines
- Singapore
- South Korea
- Taiwan
- Thailand
- Vietnam
- Europe, Middle East & Africa
- Denmark
- Egypt
- Finland
- France
- Germany
- Israel
- Italy
- Netherlands
- Nigeria
- Norway
- Poland
- Qatar
- Russia
- Saudi Arabia
- South Africa
- Spain
- Sweden
- Switzerland
- Turkey
- United Arab Emirates
- United Kingdom
- Americas
The report offers valuable insights on the following aspects:
- Market Penetration: It presents comprehensive information on the market provided by key players.
- Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
- Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
- Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
- Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
The report addresses key questions such as:
- What is the market size and forecast of the Location-based Services Market?
- Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location-based Services Market?
- What are the technology trends and regulatory frameworks in the Location-based Services Market?
- What is the market share of the leading vendors in the Location-based Services Market?
- Which modes and strategic moves are suitable for entering the Location-based Services Market?
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