Overview
Global Luggage Market reached US$ 40.5 billion in 2022 and is expected to reach US$ 71.8 billion by 2030, growing with a CAGR of 7.4% during the forecast period 2023-2030.
The booming travel and tourism sector globally has fueled a considerable rise in the demand for luggage. The World Tourism Organization report shows that the total number of global tourists in 2022 will reach beyond 900 million, eclipsing 2021 figures by over double and providing a rebound of 63% from pre-pandemic amounts which shows the higher demand for luggage in the traveling and tourism sector.
Furthermore, with the expanding world of e-commerce growing with the latest internet technologies, there is an increased demand for top-quality luggage. The increased demand has created a need for more convenient ways to purchase premium and high quality luggage with more and better choices, which leads to higher sales and growing business through the e-commerce sector.
Asia-Pacific is expected to hold the largest share of the luggage market which is driven by the recovering of travel and tourism in the region. According to the World Tourism Organization report, the region is following the rebounding in tourism, with the number of tourists recovering by 54% of the pre-pandemic levels. As more tourists explore domestic and international destinations, there is a growing demand for luggage equipment in the region.
Dynamics
Luggage Industry Benefits from Travel Rebound
The luggage market is experiencing significant growth globally, primarily driven by the strong resurgence of international tourism. The data from World Travel Organization indicates a robust recovery in international tourism, with twice as many people traveling during the first quarter of 2023 compared to the same period in 2022. The surge in travel has resulted in a higher demand for luggage as travelers seek suitable and reliable baggage solutions.
The first quarter of 2023 saw international arrivals reaching 80% of pre-pandemic levels, signifying a substantial rebound in global tourism. As more people travel internationally, the need for luggage has grown proportionally, boosting the luggage market. The increased mobility of tourists, both domestically and internationally, has led to a greater need for luggage. Travelers are seeking luggage that is durable, functional and suited to their specific travel needs, driving demand for a wide range of luggage products.
Rising Demand for Premium Luggage
The luggage market is expected to be driven by the growing shift towards premium and high-quality luggage and there is a growing surge in high quality and durability which is driving the market growth for premium luggage among the growing new generation which is seeking continuous traveling and tourism. Moreover, there is a growing surge for luggage that is designed for specific purposes, such as business travel or sports travel.
For instance, the launch of the Peugeot Voyages luggage collection is a classic premium collection. The collection provides high-quality luggage and is made of durable materials and provides a number of innovative features like aluminum frame and anti-microbial lining. The Peugeot Voyages luggage collection is well-positioned to succeed in the growing luggage market.
Negative Impact of Low-Quality Luggage on the Market
The quality of luggage has a major impact on the luggage market. Low-quality luggage decreases customer satisfaction, also impacts the reputation of a brand. The quality concerns will impact the sales for a company, as customers are likely to search for alternatives that can provide higher quality products. Moreover, the companies have to spend more resources on customer service in order to address the complaints of those who purchased the lower-quality luggage.
The availability of low-quality luggage also creates a more competitive market. Customers are getting more aware and preferring higher quality products over the low-quality luggage in the market which is leading to also impact the e-commerce sector for luggage as customers are less willing to pay the full price for luggage that they know is of a higher quality.

Segment Analysis
The global luggage market is segmented based on type, product, distribution channel and region.
Travel Luggage Dominates Market as Tech-Savvy Options Rise
The travel luggage type holds the largest segment in luggage market, the global travel industry continues to grow, with millions of people embarking on domestic and international trips every year. With the growing travel industry there is a consistent and substantial demand for luggage designed specifically for travel purposes. Furthermore, the growing advancements in travel baggage styles, including leisure travel bag, business travel bag, adventure travel bag and luxury travel, has led to a wide range of travel luggage options providing different preferences and requirements.
Samsonite and Panasonic have formed a strategic partnership to launch IoT-enabled smart luggage, exemplifying the evolution of the travel luggage market to meet the demands of tech-savvy travelers. Its collaborative product, Samsonite EVOA Tech with Seekit Bluetooth Tracker by Panasonic, incorporates cutting-edge technology, including Bluetooth 5.0 connectivity, biometric locking, inbuilt weighing scales, USB charging, anti-theft measures and aero trac suspension wheels. The innovative luggage aims to enhance the travel experience by addressing security concerns, offering real-time tracking and providing numerous customer-centric features such as Separation Indicator, bi-directional tracking, proximity guidance, selfie button and SOS alerts.
Geographical Penetration
Asia-Pacific Luggage Market Set for Growth Amid Reopening of China’s Outbound Tourism
The luggage market in the Asia-Pacific is expecting significant growth in 2023, driven primarily by the reopening of China’s outbound tourism market. After experiencing COVID-related travel restrictions in 2020 and 2021, Asia-Pacific witnessed a gradual recovery in 2022, with various countries reopening their borders at different times, the reopening of China’s outbound tourism market and the subsequent increase in travel activity are expected to have a significant positive impact on the tourism and luggage markets in Asia-Pacific.
Asia-Pacific countries that are emphasizing inbound tourism for economic growth. China’s proactive approach to leveraging outbound tourism for trade and diplomatic relations has been a hallmark since 2015 when President Xi Jinping emphasized its role in supporting Asian trade and economic growth. With Chinese group travel tours resuming to 20 countries, including 11 in Asia-Pacific, tourism economies in the region are expected to experience increased demand, potentially making 2023 a pivotal year for travel and tourism.

Competitive Landscape
The major global players in the market include Samsonite, Tumi, Rimowa, American Tourister, Travelpro, Delsey, Victorinox, Briggs & Riley, Eagle Creek, Traveler’s Choice.

COVID-19 Impact Analysis
The luggage market underwent a substantial transformation due to the COVID-19 pandemic, experiencing a sharp decline in demand and profitability as travel restrictions and lockdowns curtailed tourism and business travel. However, as of June 2022, the industry was on the path to recovery, with luggage makers expected to achieve robust revenue growth of 45-50% in the fiscal year. The resurgence was attributed to pent-up tourism demand, the resumption of corporate travel and a shift in consumer preference towards higher-margin hard luggage. While challenges such as rising input prices persisted, luggage makers were adapting by reducing their reliance on Chinese imports and focusing on value-added products.
In response to the pandemic’s challenges, luggage makers had implemented cost-control measures, established backward-integrated facilities and maintained strong balance sheets. The strategies supported their credit risk profiles, with comfortable gearing levels and healthy interest coverage ratios. Additionally, the organized luggage segment was poised to benefit from the issues affecting the unorganized segment, further contributing to the industry’s stabilization and growth.
Russia-Ukraine War Impact
The Russian offensive in Ukraine has introduced significant challenges to the international tourism sector, subsequently impacting the luggage market. The disruption of Russian and Ukrainian outbound travel, which collectively represented around 3% of global spending on international tourism, led to a reduction in travel-related luggage purchases as travelers postponed or canceled their trips. Also, lower consumer confidence stemming from the conflict’s uncertainty contributed to a more cautious approach to travel, potentially influencing luggage preferences towards more budget-conscious options.
While European air traffic showed signs of recovery from mid-March to early May 2022, the ongoing conflict posed a serious threat to the tourism industry’s ongoing recovery. The war risked hampering the return of confidence in global travel, particularly affecting source markets like U.S. and Asia, which historically exhibit greater risk aversion. The war’s impact on these source markets and the broader travel industry’s uncertainty could continue to influence luggage market dynamics as travelers remain cautious and travel patterns evolve.
By Type
- Travel Luggage
- Business Luggage
- Sports Luggage
- Backpack
- Other
By Product
- Hard-Shell Luggage
- Soft-Shell Luggage
- Expandable Luggage
- Other
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- E-Commerce
- Others
By Region
- North America
o U.S.
o Canada
o Mexico
- Europe
o Germany
o UK
o France
o Italy
o Russia
o Rest of Europe
- South America
o Brazil
o Argentina
o Rest of South America
- Asia-Pacific
o China
o India
o Japan
o Australia
o Rest of Asia-Pacific
- Middle East and Africa
Key Developments
- In August 2023, Jaden Smith unveiled his highly anticipated sustainable luggage line, the Harper Collective. The eco-friendly venture, five years in the making, is aimed at revolutionizing travel with high-end suitcases crafted from post-consumer plastic waste. Smith, known for his roles in entertainment, music and environmental activism, collaborated with Sebastian Manes, former merchandise director of Selfridges, to bring this innovative concept to life.
- In March 2023, IDEMIA introduced its innovative solution, the Augmented Luggage Identification eXperience (ALIX?), based on artificial intelligence technology, designed to streamline the process of identifying lost luggage at airports. Current methods for identifying lost luggage are often complex and limited in their capacity, leading to challenges for airlines and airports. ALIX?, developed in collaboration with Air France, addresses these issues by employing image recognition to identify bags that have lost their physical tags.
- In June 2022, luggage brand Away made a significant departure from its traditional offerings by launching a new category of outdoor gear called "For All Routes" (F.A.R). The collection includes duffel bags, convertible backpacks and messenger bags made from water-resistant materials, specifically designed for outdoor activities such as hikes and road trips. Away’s decision to expand into the outdoor gear market comes as travel experiences a resurgence following the pandemic-related slowdown. The company views this launch as the next chapter in its brand evolution.
Why Purchase the Report?
- To visualize the global luggage market segmentation based on type, product, distribution channel and region, as well as understand key commercial assets and players.
- Identify commercial opportunities by analyzing trends and co-development.
- Excel data sheet with numerous data points of luggage market-level with all segments.
- PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
- Product mapping available as excel consisting of key products of all the major players.
The global luggage market report would provide approximately 61 tables, 59 figures and 195 Pages.
Target Audience 2023


    • Manufacturers/ Buyers
    • Industry Investors/Investment Bankers
    • Research Professionals
    • Emerging Companies