Market Overview
The global instant coffee market reached US$ 31,236.2 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 48,669.6 million by 2030. The market is growing at a CAGR of 5.7% during the forecast period (2023-2030).
The global instant coffee market is a rapidly growing and evolving segment of the coffee industry. Driven by factors such as convenience, changing consumer preferences, and innovation, the instant coffee market is expanding and diversifying at a rapid pace. The availability of a wide range of high-quality instant coffee products, including specialty and gourmet options, has helped to drive instant coffee market demand and attract new consumers. In addition, the growing coffee culture around the world is creating new opportunities for the instant coffee market, as consumers look for convenient and easy ways to enjoy their favorite coffee products.

Market Dynamics
Growing Coffee Culture Drives The Market Growth
The growing coffee culture around the world plays a significant role in driving the global instant coffee market. The rising trend of premiumization in the coffee industry is leading to the development of high-quality instant coffee products that offer a similar taste and aroma as that of freshly brewed coffee. This is attracting a larger customer base to the instant coffee market.
For instance, on February 22, 2023, Blue Bottle Coffee, which is owned by Nestl?, launched its latest small-batch coffee product in an effort to provide a highly specialized coffee option in a market that is quickly embracing premiumization.
Innovations in Instant Coffee Drive The Market Growth
Manufacturers are continuously innovating to offer new and improved instant coffee products to consumers with the growing demand for convenience and quality. Packaging innovations have also been crucial in driving instant coffee market growth. The introduction of single-serve sachets and pods makes it easier for consumers to enjoy instant coffee on the go.
For instance, on December 23, 2022, the Unette Group introduced its new Tear n Tuck re-closable sachet, which is poised to compete with the traditional screw cap tube. This innovative packaging solution is made with 70% less plastic than the screw cap tube, making it more lightweight and cost-effective.

COVID-19 Impact Analysis
The Covid-19 pandemic disrupted global supply chains, affected the availability of raw materials, and caused price volatility. Manufacturers had to navigate these challenges to ensure the continued production and distribution of instant coffee products. However, the pandemic has led to an increase in e-commerce sales, as consumers have increasingly turned to online platforms for purchasing instant coffee products.
Artificial Intelligence Impact Analysis
Artificial intelligence (AI) is still a new technology in the global instant coffee market. However, some companies are exploring the potential applications of AI in the production and distribution of coffee products, such as quality control and inventory management. AI-powered sensors and monitoring systems can help optimize production processes, reduce waste, and improve efficiency, leading to cost savings and increased profitability. AI can also be used to analyze consumer data and trends, allowing manufacturers to tailor their products to meet specific market demands.

Segment Analysis
The global instant coffee market is segmented based on flavoring, packaging, production technology, distribution channel, and region.
Increased Demand For Shelf-Life Coffee Products Is Expected To Drive The Segment Growth
Freeze-dried instant coffee has held the largest share of the global instant coffee market. The method of freeze-drying coffee preserves its natural aroma and flavor, making it a popular choice among consumers. Many leading coffee brands use freeze-drying technology to produce their instant coffee products.
For instance, on January 3, 2023, Continental Coffee introduced its inaugural national television commercial featuring its Continental Freeze-Dried product. The brand’s Freeze-Dried coffee is renowned for its purity and is considered one of the best in its category. The product stands out due to its use of high-quality Arabica coffee beans sourced from the best Indian plantations.

Geographical Analysis
Increased Consumption Of Instant Coffee in Asia Pacific
The Asia-Pacific region has emerged as the dominant player in the global instant coffee market, accounting for the largest market share. This growth can be attributed to the increasing urbanization and rising disposable income levels of the population in countries such as China and India. India has emerged as a significant contributor to the growth of the instant coffee market in the Asia-Pacific region. The country has a rich coffee culture, with coffee being one of the most preferred beverages among consumers. To meet the consumer demand, manufacturers launch new products.
For instance, on June 4, 2021, TCPL ventured into the premium coffee segment with the launch of ’Sonnets By Tata Coffee’, targeting customers who seek a unique and exclusive coffee experience. The brand marks TCPL’s entry into the premium roast and ground coffee category, providing consumers with a distinct and premium offering.

Competitive Landscape
The major global instant coffee market players include Nestle SA, Unilever PLC, Kraft Foods Inc, Starbucks Corporation, Tata Global Beverages Limited, The Coca-Cola Company, JABA Holdings Company, The J.M Smucker Company, Straues Group Ltd, and Tchibo GmbH.
Why Purchase the Report?

  • To visualize the global instant coffee market segmentation based on flavoring, packaging, production technology, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of instant coffee market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.


The global instant coffee market report would provide approximately 69 tables, 66 figures, and 135 Pages.
Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies