Market Overview
The global natural food colors market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of 7.54% during the forecast period (2023-2030).
Natural food colors are the ones which are derived organically. The raw materials for natural food colors include fresh fruits & vegetables and natural extracts derived from them. Natural food colors are extracted from various natural sources depending on the coloring needs. However, most common raw materials for colors include carrots, grapes, oranges, spinach, beetroots, nettles, and turmeric. Carmine is one of the unique natural colors, which is derived from an insect, which is extracted from the Armenian insect, and is known as the purest form of carmine. Carmine can be derived from combination of two or more natural colors. Besides, there are many health benefits associated with natural food colors that are extracted from vegetables & fruits, which contain nutrients that are required by the body in abundance, which is a key factor that is driving the market growth.

Market Dynamics
Increasing adoption of natural food colors in food and beverage industry drives the market
There are many regulations on synthetic food colors to use in the food & beverage industry. The synthetic colors are manufactured with lot of chemicals that are harmful to human consumption. As a result, the manufacturers are concentrating on production of natural colors, which in rise demand for natural colors is increasing even, they are more expensive. Besides, the growing demand for natural and organic additives is also estimated to drive the market growth. The health benefits associated with natural food colors are estimated to have a positive impact on the market growth. Carotenoids are the antioxidants which aids in building body immunity and curcumin has several health benefits that acts as an immunity booster against many viruses. In turn, the growing awareness of the same among customers is driving the market growth for natural colors.
Growing awareness about the benefits of natural food colors fuels the growth of the overall natural food colors market
The demand for natural food colors over synthetic food colors is growing due to increasing consumer awareness for organic products, health hazards associated with synthetic colors, and health benefits associated with natural food colors. Increased use of artificial production sources to increase the food production has led to many health hazards. Nowadays, factors such as increase in health consciousness and inclination towards environment-friendly products are driving the demand for naturally grown food products across the world. As a result, food product manufactures are widely using organic food colors to restore the attractiveness of food and beverages after processing.

COVID-19 Impact Analysis
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis
The global natural food colors market is segmented based on type, source, form, application, and region.
The liquid form segment held the largest market share
The liquid form segment is estimated to grow at a rapid pace over the forecast period. The growing usage of liquid forms of natural food color in beverage, bakery, confectionery, and savory applications is likely to increase the growth of the natural food colors market in the coming years. The liquid form of natural food colors is easy for using in a variety of formulation, can be simply dissolved, and also they are available in different color shades. On the other hand, the powder form is likely to increase the market share over the forecast period, followed by liquid, since they are widely used in cereals, savory products, frozen desserts, and other food products.

Geographical Analysis
Rising demand for natural food colors in the region
North America holds the highest share in the global natural food colors market and is estimated to grow over the forecast period owing to the increase in consumer awareness regarding diseases which occurs due to harmful substances present in synthetic colors that cause cancer and other cardiovascular disorders coupled with the presence of regulations and laws limiting the use of synthetic food colors. This factor is estimated to drive the natural food color market over the forecast period. Besides, the region’s cuisine demand has been increased by a high frequency of tourists, which led to a growing tourism demographic, and also an increase in athletic events is estimated to increase the demand for natural food colors over the projected period.

Competitive Landscape
The major global players in the market include ADM, Sysco Corporation, Conagra Brands, Inc., Royal Ridge Fruits , Capricorn Food Products India Ltd., ALFA LAVAL, Tricom Fruit Products Ltd, Capuzzo S.r.l., Freudenberg Group, Saraf Food Ltd.
Why Purchase the Report?

  • To visualize the global natural food colors market segmentation based on type, source, form, application, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of natural food colors market-level with all segments.
  • PDF report consisting of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping available as excel consisting of key products of all the major market players.


The global natural food colors market report would provide approximately 93 tables, 109 figures and 190 Pages.
Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies