Artificial intelligence enables a digital computer system or a computer-controlled robot to accomplish tasks that are generally associated with human beings. The term artificial intelligence is usually referred to acknowledge computer programs and algorithms that are designed to produce human-like cognitive intelligence, such as the ability to learn from prior experiences, discover meaning, generalize, or reason. AI technology has a widespread variety of applications ranging from self-driving cars to recommendation systems that influence many lifestyle choices. Such applications of artificial intelligence technology have empowered the demand for artificial intelligence.
Rise in artificial intelligence maturity in the modern business enterprises and everyday lifestyle of people signal significant growth opportunities for the future of the global market. In addition, growing digital and internet penetration is positively impacting the growth of the artificial intelligence market. However, lack of trained artificial intelligence experts and high implementation cost of artificial intelligence technology hamper the market growth. On the contrary, increase in government initiatives and automation trends are expected to offer remunerative opportunities for expansion of the artificial intelligence industry during the forecast period.
The artificial intelligence market is segmented on the basis of component, technology, industry vertical, deployment, enterprise size, business function, type, and region. On the basis of component, the industry is categorized into hardware, software, and services. The service segment is further divided into implementation and integration services, training and maintenance services, and consulting services. Depending on technology, the market is classified into machine learning, natural language processing, computer vision, generative AI, deep learning, and others. The generative AI segment is further bifurcated into generative adversarial networks (GANs), transformer, variational autoencoder (VAE), diffusion networks, and retrieval augmented generation. By industry vertical, the market is fragmented into IT & telecommunication, retail & e-commerce, BFSI, healthcare, manufacturing, automotive, agriculture, education, and media & entertainment.
By deployment, the market is segmented into on-premise and cloud. On the basis of enterprise size, the market is segregated into large enterprise and small & medium-sized enterprise. On the basis of business function, the market is categorized into sales and marketing, supply chain management, human resource management, finance and accounting, cybersecurity, legal and compliance, and operation. On the basis of type, the market is divided into pretrained models, customizable AI, edge AI, and AI marketplaces. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global artificial intelligence market is dominated by key players such as Amazon Web Services, Inc., Apple Inc., Google LLC, IBM Corporation, Intel Corporation, Microsoft Corporation, Nvidia, Oracle Corporation, SAP SE, Siemens, and OpenAI. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.

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By Component
- Hardware
- Software
- Service
- Service
- Implementation and Integration
- Training and Support
- Consulting Service

By Technology
- Machine Learning
- Natural Language Processing
- Computer Vision
- Generative AI
- Generative AI
- Generative Adversarial Networks (GANs)
- Transformer
- Variational Autoencoder (VAE)
- Diffusion Networks
- Retrieval Augmented Generation
- Deep Learning
- Others
By Deployment Mode
- On-premise
- Cloud
By Enterprise Size
- Large Enterprise
- Small and Medium-sized Enterprise
By Business Function
- Sales and Marketing
- Supply Chain Management
- Human Resource Management
- Finance and Accounting
- Cybersecurity
- Legal and Compliance
- Operations

By Type
- Pretrained Models
- Customizable AI
- Edge AI
- AI Marketplaces
By Industry Vertical
- IT and Telecommunication
- Retail and E-commerce
- Healthcare
- Manufacturing
- Automotive
- Agriculture
- Education
- Media and Entertainment

By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Indonesia
- Pakistan
- Viet Nam
- Bangladesh
- Philippines
- Malaysia
- Rest of Asia-Pacific
- Brazil
- Turkey
- Mexico
- Saudi Arabia
- Argentina
- Colombia
- South Africa
- Rest of LAMEA
- Key Market Players
- Amazon Web Services Inc.
- Apple Inc.
- IBM Corporation
- Siemens
- OpenAI
- NVIDIA Corporation
- Oracle Corporation
- Intel Corporation.
- Google Inc.
- Microsoft Corporation