The Germany nutritional analysis market is expected to grow with a significant rate due to the increasing awareness about the significance of macro and micronutrients in the diet. According to the statistics published by the Ministry of Health of Germany, about 70% of the population consumes food with a notable deficiency of vital nutrients. This has propelled the intake of nutritional supplements to meet the nutritional requirement. Furthermore, rise in focus of companies on the usage of nutritional analysis for product improvement and quality control is expected to boost the market growth in the upcoming years. The Germany nutritional analysis market is segmented into analysis type, product type, and nutrients. On the basis of analysis type, the market is categorized into laboratory testing and nutritional database testing. The laboratory testing segment is expected to dominate the market due to accurate and reliable results obtained in laboratory testing methods. By product type, the market is divided into bakery & confectionery, snacks, dairy, meat products, and other commodities. The bakery & confectionery segment is projected to experience steady growth during the forecast period. Depending on nutrients, the market is bifurcated into macronutrients and micronutrients. The micronutrients segment is the major shareholder, as micronutrients are widely used for nutritional analysis.
Increase in awareness about the importance of macronutrients and micronutrients in diet is propelling the demand for nutritional analysis in the country. Many health problems arise due to nutrient deficiencies. The Government of Germany is also implementing the regulation of food products safety which is anticipated to boost the demand for nutritional analysis. Furthermore, the introduction of new and innovative food products to cater to the changing consumer preference is leveraging the market growth. However, high cost of nutritional analysis and lack of proper infrastructure to provide quality services are among the primary aspects restraining the growth of the Germany nutritional analysis market. Furthermore, the complex procedure to perform the nutritional analysis affects the adoption of the latest analytical technologies in the country.

The growing importance of food safety in the country provides immense opportunities for the Germany nutritional analysis market. Increase in demand for packaged food has unlocked many growth prospects for the market. The focus of food companies on improving the quality of the food products is further influencing the customers to opt for reliable nutrition analysis services. Further, the healthcare sector is making huge investments in the latest technologies, which is expected to offer remunerative opportunities for the market growth. Advancements in technology are expected to enable the market to explore advanced techniques and processes to improve the accuracy of analysis. Further, the advent of artificial intelligence and big data applications is anticipated to provide financial and operational benefits to the major market players. The increasing penetration of the internet has enabled the market to provide online services and expand the consumer base globally. To ensure the proper functioning of the Germany nutritional analysis market, the government of the country has several regulations for food safety to protect consumers from any potential harm. Furthermore, the testing techniques need to be approved by the legislative authorities before the analysis is performed.
The market growth is driven due to rise in focus of the food industry on improving the quality of the food products. Further, the government of the country has taken several initiatives to improve the regulation of food safety. The presence of major nutritional analysis companies is expected to accelerate the market growth in the upcoming years. The market for nutritional analysis in Germany is witnessing growth due to the increase in awareness about the importance of macro and micro-nutrients in diet. Advancements in technology and the introduction of new analytical processes are anticipated to fuel the economy in the upcoming years. Furthermore, the presence of major nutrition analysis companies in the country is also enabling the market to grow rapidly. The Porter’s five forces analysis examines the competitive scenario of the Germany nutritional analysis market. According to the five forces model, the competitive rivalry is high, the threat of new entrants is low, and the bargaining power of buyers is medium.
Some of the major players analyzed in this report are Bosch Packaging Technology, ALANEDA Analytik GmbH, sge Analytical Science GmbH, METTLER TOLEDO, FOSS Analytical A/S, Unity Scientific, Elementar Analysensysteme GmbH, R-Biopharm AG, Biopeoples GmbH, Deflandre Analytik GmbH

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KEY MARKET SEGMENTS
By Analysis Type
? Laboratory Testing
? Sub Type
? Chemical Analysis
? Physical Analysis
? Bioanalysis
? Nutritional Database Testing
By Product Type
? Bakery and Confectionery
? Snacks
? Dairy
? Meat Products
? Others
By Nutrients
? Macronutrients
? Micronutrients
? Key Market Players
? Bosch Packaging Technology
? ALANEDA Analytik GmbH
? sge Analytical Science GmbH
? METTLER TOLEDO
? FOSS Analytical A/S
? Unity Scientific
? Elementar Analysensysteme GmbH
? R-Biopharm AG
? Biopeoples GmbH
? Deflandre Analytik GmbH