The China stevia beverages market has been witnessing significant growth during the forecast period, owing to increase in health consciousness among consumers. Moreover, rise in awareness of the adverse effects of excessive sugar consumption is a key factor driving the market growth. Furthermore, the government’s efforts for a healthier country are driving the market growth. However, concerns regarding the taste of stevia are restraining the market growth. In addition, high cost associated with stevia is one of the key factors restraining the growth of the China stevia beverages market.
On the contrary, diversification of stevia-based beverages, such as powders, liquids, and other innovative formulations is expected to open new avenues for market growth. Moreover, the integration of stevia in various drinks, such as ready-to-drink (RTD) tea & coffee, RTD juices, and sports drinks offer lucrative opportunities for market growth. Furthermore, the growth of the e-commerce sector opens new avenues for market growth.
The China stevia beverages market is segmented into type, application, and distribution channel. On the basis of type, the market is categorized into powder, liquid, and other. As per application, it is classified into soft drinks, RTD tea & coffee, RTD juice, sports drinks, and other beverages. By distribution channel, it is fragmented into ecommerce, hypermarket & supermarket, convenience stores, independent retailers, and others.
Moreover, companies are investing in R&D to create stevia-based beverages that not only taste great but also offer functional benefits. Furthermore, rise in awareness of the health risks associated with sugar consumption has led to consumers adopting natural alternatives, such as stevia. In addition, companies are experimenting with different pricing strategies to find a balance between affordability and quality.
The key players operating in the China stevia beverages market include Coca-Cola, PepsiCo, Nestl?, Danone, China Mengniu Dairy Company, Wahaha, Uni-President, JDB Group, Vitasoy International Holdings, and Hangzhou Wahaha Group.

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KEY MARKET SEGMENTS

By Type
? Powder
? Liquid
? Other

By Application
? Soft Drinks
? RTD Tea and Coffee
? RTD Juice
? Sports Drinks
? Other Beverages
By Distribution Channel
? Ecommerce
? Hypermarket and Supermarket
? Convenience stores
? Independent retailers
? Others
? Key Market Players
? NongShim Holding Co. Ltd.
? Shanghai Babylon Limited
? Beijing C&W Spice and Tea Co. Ltd.
? Bright Food (Group) Company Ltd.
? Kweichow Moutai Co. Ltd.
? Hangzhou Wahaha Group Co. Ltd.
? Nestl? (China) Ltd.
? Budweiser Brewing Company APAC Ltd.
? Hangzhou-based Joylay Natural Beverage Co. Ltd.
? Baiyun Mountain Health Industry Holding Co. Ltd.