The global wi-fi analytics market size reached US$ 11.2 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 39.9 Billion by 2028, exhibiting a growth rate (CAGR) of 23.6% during 2022-2028.

Wi-Fi analytics refers to the process of analyzing and collecting customer data from Wi-Fi access points, such as smartphones and laptops, for accessing detailed information on customer traffic, dwell time, and churn likelihood. The unique signal broadcasted by devices is used to recognize the associated device ID that tracks whether a person logs into the Wi-Fi or not. The data collected through associated devices is used by enterprise big-data software to clean, process, and apply advanced algorithm sets. Wi-Fi analytics aims at improving operations, trigger marketing, and track campaign results. As a result, there has been an increased demand for wi-fi analytics worldwide as it enables organizations to use the information available through wireless networks to make better decisions.

Wi-Fi Analytics Market Trends:
The rising adoption of the internet of things (IoT)-enabled smart devices across the globe represents one of the key factors driving the market growth. This is further supported by the increasing number of smart cities, which has resulted in the installation of Wi-Fi hotspots in public places, like transportation hubs, shopping complexes, shared taxis, and train stations. Moreover, various companies are launching innovative Wi-Fi analytics solutions that enable visitor count, path analysis, and critical metrics in smart infrastructure stores, office buildings, and organizations. These solutions also include people-counting cameras, which facilitate accurate counts. They also employ weather information to determine the effect of inclement weather on store traffic and regulate the correlation of radiofrequency devices to security camera images to help identify persons of interest. Other factors, including government regulations to support more secure applications of Wi-Fi analytics and extensive investments in public infrastructure to build smart cities, hospitals, and transportation infrastructure and are expected to bolster the market growth in the coming years.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the global wi-fi analytics market report, along with forecasts at the global, regional and country level from 2023-2028. Our report has categorized the market based on component, deployment, application and industry vertical.

Breakup by Component:


Breakup by Deployment:


Breakup by Application:

Wi-Fi Presence Analytics
Wi-Fi Marketing Analytics

Breakup by Industry Vertical:

Hospitality and Tourism
Sports and Entertainment

Breakup by Region:

North America
United States
South Korea
United Kingdom
Latin America
Middle East and Africa

Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players being Blix, Cisco Systems Inc., Cloud4Wi, Fortinet Inc., GoZone WiFi LLC, Hewlett Packard Enterprise Company, Hughes Network Systems LLC (Echostar Corporation), Purple, Ruckus Networks (CommScope Inc), Skyfii Limited and Yelp Inc.

Key Questions Answered in This Report

1. What was the size of the global Wi-Fi analytics market in 2022?
2. What is the expected growth rate of the global Wi-Fi analytics market during 2023-2028?
3. What has been the impact of COVID-19 on the global Wi-Fi analytics market?
4. What are the key factors driving the global Wi-Fi analytics market?
5. What is the breakup of the global Wi-Fi analytics market based on the component?
6. What is the breakup of the global Wi-Fi analytics market based on the deployment?
7. What is the breakup of the global Wi-Fi analytics market based on the application?
8. What is the breakup of the global Wi-Fi analytics market based on the industry vertical?
9. What are the key regions in the global Wi-Fi analytics market?
10. Who are the key players/companies in the global Wi-Fi analytics market?