The Toys Market size was estimated at USD 158.99 billion in 2022 and expected to reach USD 172.92 billion in 2023, at a CAGR 9.15% to reach USD 320.44 billion by 2030.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Toys Market.

  • Based on Product, market is studied across Action Figures & ACC, Arts & Crafts, Building Sets, Dolls, Explorative, Games/ Puzzles, Infant/ Toddler/ Preschool, Outdoor & Sports Toys, Plush, Vehicles, and Youth Electronics. The Infant/ Toddler/ Preschool commanded largest market share of 14.32% in 2022, followed by Games/ Puzzles.

  • Based on Age Group, market is studied across 0-8 years, 15 years and above, and 9-15 years. The 0-8 years commanded largest market share of 45.65% in 2022, followed by 9-15 years.

  • Based on Distribution Channel, market is studied across Offline and Online. The Offline commanded largest market share of 94.88% in 2022, followed by Online.

  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Europe, Middle East & Africa commanded largest market share of 39.79% in 2022, followed by Americas.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Toys Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Toys Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Toys Market, highlighting leading vendors and their innovative profiles. These include Atlas Games, Bandai Co., Ltd., Clementoni S.p.A., Funskool Ltd., Goliath Games, LLC, Hasbro, Inc., Lego A/S, Mattel, Inc., Radio Flyer, Inc., Ravensburger AG, Spin Master Ltd., Thames & Kosmos, LLC, Tomy Company, Ltd., Tripple Ess Toys Private Limited, Uncle Goose, and VTech Holdings Limited.

The report offers valuable insights on the following aspects:

  1. Market Penetration: It provides comprehensive information about key players’ market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast for the Toys Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Toys Market?
  3. What is the competitive strategic window for identifying opportunities in the Toys Market?
  4. What are the latest technology trends and regulatory frameworks in the Toys Market?
  5. What is the market share of the leading vendors in the Toys Market?
  6. Which modes and strategic moves are suitable for entering the Toys Market?