The Event Marketing Software Market size was estimated at USD 539.51 million in 2022 and expected to reach USD 612.23 million in 2023, at a CAGR 13.61% to reach USD 1,498.04 million by 2030.

Market Segmentation & Coverage:

This research report analyzes various sub-markets, forecasts revenues, and examines emerging trends in each category to provide a comprehensive outlook on the Event Marketing Software Market.

  • Based on Function, market is studied across Attendee Engagement, Email Marketing, Event Scheduling, Reporting & Analytics, Social Campaign Management, Survey & Feedback Management, and Website Management. The Event Scheduling is projected to witness significant market share during forecast period.

  • Based on Type, market is studied across Integrated and Standalone. The Standalone is projected to witness significant market share during forecast period.

  • Based on End-Users, market is studied across Large Enterprices and SMEs. The SMEs is projected to witness significant market share during forecast period.

  • Based on Deployment, market is studied across On-Cloud and On-Premise. The On-Cloud is projected to witness significant market share during forecast period.

  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 38.74% in 2022, followed by Europe, Middle East & Africa.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is an indispensable tool for assessing the Event Marketing Software Market. It comprehensively evaluates vendors, analyzing key metrics related to Business Strategy and Product Satisfaction. This enables users to make informed decisions tailored to their specific needs. Through advanced analysis, vendors are categorized into four distinct quadrants, each representing a different level of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V). Be assured that this insightful framework empowers decision-makers to navigate the market with confidence.

Market Share Analysis:

The Market Share Analysis offers invaluable insights into the vendor landscape Event Marketing Software Market. By evaluating their impact on overall revenue, customer base, and other key metrics, we provide companies with a comprehensive understanding of their performance and the competitive environment they confront. This analysis also uncovers the level of competition in terms of market share acquisition, fragmentation, dominance, and industry consolidation during the study period.

Key Company Profiles:

The report delves into recent significant developments in the Event Marketing Software Market, highlighting leading vendors and their innovative profiles. These include Attendease Software Corporation, Audiencetools, Aventri, Inc., Bizzabo Ltd., Constant Contact, Inc., Cvent, Inc., ExhibitForce, GEVME, Hubilo Softech Private Limited, Lately, Inc., Lenos Software, NextME, Inc., Patron Technology, Inc., PheedLoop Inc., ZELFMADE GmbH Eventagentur Hamburg, and Zoho Corporation.

The report offers valuable insights on the following aspects:

  1. Market Penetration: It provides comprehensive information about key players’ market dynamics and offerings.
  2. Market Development: In-depth analysis of emerging markets and penetration across mature market segments, highlighting lucrative opportunities.
  3. Market Diversification: Detailed information about new product launches, untapped geographies, recent developments, and investments.
  4. Competitive Assessment & Intelligence: Exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of leading players.
  5. Product Development & Innovation: Intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

  1. What is the market size and forecast for the Event Marketing Software Market?
  2. Which products, segments, applications, and areas hold the highest investment potential in the Event Marketing Software Market?
  3. What is the competitive strategic window for identifying opportunities in the Event Marketing Software Market?
  4. What are the latest technology trends and regulatory frameworks in the Event Marketing Software Market?
  5. What is the market share of the leading vendors in the Event Marketing Software Market?
  6. Which modes and strategic moves are suitable for entering the Event Marketing Software Market?