Key Findings
The Japan wine market is set to project a CAGR of 0.80% in terms of revenue and of -1.57% in terms of volume during the forecast period, 2023-2030. The Japan wine market has witnessed significant growth and transformation in recent years, driven by changing consumer preferences, an evolving wine culture, and expanding international trade.

Market Insights
Historically, Japan has been known for its preference for sake and beer, but there has been a notable shift towards wine consumption, particularly among younger generations. This shift can be attributed to increasing exposure to international cuisines, a growing appreciation for wine as a versatile beverage, and a rising health-consciousness among consumers.
Further, the consumption of wine in Japan has been steadily increasing, with a particular emphasis on imported wines, including those from traditional wine-producing countries such as France, Italy, and Spain. Red wine dominates the Japanese market, with consumers favoring its perceived health benefits and complex flavors. However, white and sparkling wines have also gained popularity, driven by a desire for variety.
Moreover, Japan’s domestic wine production has been steadily improving in quality, leading to a growing interest in Japanese wines. Regions like Yamanashi and Hokkaido are gaining recognition for their vineyards and wineries.

Competitive Insights
Some of the leading companies in the wine market are Suntory Wine, Asahi Breweries Ltd, Sapporo Breweries Ltd, etc.
Our report offerings include:

  • Explore key findings of the overall market
  • Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
  • Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
  • Market Segmentation caters to a thorough assessment of key segments with their market estimations
  • Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
  • Key analytics: Porter’s Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
  • The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
  • Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments