Spain Hotel Market will reach US$ 38.69 Billion by 2030, according to Renub Research. Spain, with its diverse landscapes, rich history, and vibrant culture, has become a magnet for tourists seeking unforgettable experiences. As the demand for travel to this enchanting country continues to rise, the hotel industry in Spain has evolved to cater to the needs and preferences of modern travelers. With a perfect blend of traditional charm and contemporary luxury, Spain’s hotel industry has established itself as a beacon of hospitality excellence.

Spain has emerged as one of the premier tourist destinations worldwide, boasting a rich cultural heritage, stunning landscapes, and vibrant cities. The country’s hotel industry has witnessed significant evolution in recent years to meet the growing demands of travelers. With a diverse range of accommodations, from luxury resorts to boutique hotels, Spain caters to the preferences of various types of visitors. The industry has also embraced technological advancements, providing modern amenities and personalized services to enhance the guest experience. Spain’s continuous commitment to hospitality excellence positions it as a top choice for travelers seeking unforgettable vacations and memorable stays.


Key factors propelling the growth of Spain’s hotel industry and captivating the hearts of visitors.

A Tapestry of Accommodation Options: Spain’s diverse lodging options cater to all traveler preferences, ranging from luxury resorts and boutique hotels to budget-friendly hostels. Whether seeking a beachfront retreat, a historic parador, or a stylish urban hotel, Spain’s extensive range of accommodations ensures that every visitor can find their perfect home away from home.

Captivating Authentic Experiences: Spain’s hotel industry goes beyond offering comfortable accommodations; it seeks to immerse guests in authentic local experiences. Many hotels organize cultural activities, city tours, wine tastings, and cooking classes, allowing visitors to delve into Spain’s rich traditions and customs. These curated experiences provide a deeper understanding of the local culture and create lasting memories for guests.

Cutting-Edge Technology and Modern Amenities: To enhance guest experiences, Spain’s hotels have incorporated cutting-edge technology and modern amenities. High-speed Wi-Fi, smart room controls, and state-of-the-art entertainment systems are now commonplace. Additionally, hotels have embraced digital platforms for seamless bookings, personalized guest services, and interactive concierge experiences, providing travelers with convenience and connectivity throughout their stay.


Spain hotel Market is set to achieve remarkable growth, with a projected CAGR of 12.19% from 2022 to 2030, indicating its strong potential and promising future

The hospitality industry is witnessing rapid expansion with a significant increase in new room openings year after year. Notably, there is a noticeable shift in development focus from urban areas to island locations, reflecting customers’ preference for more relaxed travel experiences. The upper-upscale and luxury segments have particularly experienced substantial growth recently. Spain’s hotel market has emerged as an attractive investment destination, offering diverse opportunities across market segments and locations. With a considerable portion of the hotel room supply being owner-operated, there is potential to convert these properties into branded hotels. Furthermore, the planned hotel openings in the coming years indicate a promising pipeline for future growth and investment prospects in the Spanish hotel market.


Upscale Hotel segment is experiencing rapid growth, positioning it as the fastest-growing sector in Spain’s hotel industry

Hotel Type, Spain hotel Market is divided into Economy, Midscale, Upscale and Luxury. In Spain’s hotel industry, the upscale segment is emerging as the fastest growing sector, experiencing rapid expansion and capturing significant market share. The upscale hotels, renowned for their luxurious amenities, impeccable service, and immersive experiences, are attracting a growing number of discerning travelers seeking elevated stays. This surge in demand for upscale accommodations can be attributed to factors such as increasing disposable income, evolving travel preferences, and a desire for exceptional hospitality experiences. With its stunning destinations and world-class facilities, Spain’s upscale hotel sector is poised for continuous growth and offers immense investment potential in the country’s thriving tourism market.


With their strong market presence, owned hotels continue to shape and drive the growth of Spain’s vibrant hotel industry

Model Type, Spain hotel Market is divided into Franchise, Lease, Management Control and Owned. Owned hotels hold the largest market share in Spain’s hotel industry, reflecting their prominent position in the market. This dominance can be attributed to various factors, including the entrepreneurial spirit of individual owners and the presence of established hotel chains. Owned hotels offer a distinct advantage of direct management and control over operations, allowing owners to tailor the guest experience and maintain quality standards. Furthermore, owning a hotel provides opportunities for long-term investment and profitability.


Online booking agencies (OTAs) are anticipated to capture the highest market share in Spain’s thriving hotel industry

The Spain hotel market encompasses various ordering platforms, including direct phone bookings, mail/fax, walk-in reservations, website contacts, email bookings, real-time online bookings, and more. These platforms cater to different customer preferences and channels, such as destination marketing organizations, tour operators, hotel chains, online booking agencies (OTAs), global distribution systems (GDS), social media channels, and other distribution channels.

Among these, OTAs are expected to seize the largest market share in Spain’s vibrant hotel industry. The proliferation of online platforms and technological advancements has revolutionized the booking process, making it more convenient and efficient for travelers. OTAs provide a wide selection of options, competitive pricing, and user-friendly interfaces, making them a popular choice among a diverse customer base. Their widespread accessibility, streamlined booking procedures, and exceptional user experiences have solidified their position as influential players in the Spanish hotel market, driving their dominance in market share.


Key Company

Meli? Hotels International, Barcelo Hotel Group, NH Hotel Group, TUI Hotels & Resorts, and Marriott International are leading companies operating in the dynamic Spain hotel industry. With their extensive portfolios of hotels and resorts, these companies cater to the diverse needs of travelers, offering a range of accommodations from luxury to budget-friendly options. Their strong presence and commitment to delivering exceptional hospitality experiences have solidified their positions as key players in the Spain hotel market, contributing to its growth and success.


Renub Research report titled “Spain Hotel Market, by Type (Luxury, Upscale, Midscale, & Economy) Ordering Platform (direct phone bookings, mail/fax, walk-in reservations, website contacts, email bookings, real-time online bookings, destination marketing organizations, National Tourism Organization (NTO), tour operators, hotel chains,Hotel chains and cooperations with CRS, Wholesaler (e.g. Hotelbeds, Tourico, Gulliver, Transhotel, etc.), Event and Congress organizer, Online Booking Agency (OTA), GlobaleDistributionssysteme (GDS), Social Media Channels, Other distribution channels), Region (Barcelona, Madrid, Palma, Seville, Valencia, Granada, Malaga, Aicante, Bilbao, Cadorba, San Sebastian, Santiago de Compostela, Santander, Cadiz), Company (Meli? Hotels International, Barcelo Hotel Group, NH Hotel Group, TUI Hotels & Resorts, and Marriott International)" provides complete analysis on Spain Hotel Industry.


Hotel Type - Spain Hotel Market & Numbers

1. Luxury Hotel
2. Upscale Hotel
3. Mid Scale Hotel
4. Economy


Model Type- Spain Hotel Market

1. Franchise
2. Lease
3. Management Control
4. Owned


Ordering Platform - Spain Hotel Market

1. Direct - Phone
2. Direct - Mail / fax
3. Direct - Walk-In (persons without reservation)
4. Direct - Contact from own website (without availability check)
5. Direct - Email
6. Direct - real time booking over own website (with availability check)
7. Destination Marketing Organization (DMO / trade associations
8. National Tourism Organization (NTO)
9. Tour operator / Travel agency
10. Hotel chains and cooperation with CRS
11. Wholesaler (e.g. Hotelbeds, Tourist, Gulliver, Trans hotel, etc.)
12. Event and Congress organizer
13. Online Booking Agency (OTA)
14. Global Distributions system (GDS)
15. Social Media Channels
16. Other distribution channels


Region – Spain Hotel Market

1. Barcelona
2. Madrid
3. Palma
4. Seville
5. Valencia
6. Granada
7. Malaga
8. Aicante
9. Bilbao
10. Cadorba
11. San Sebastian
12. Santiago de Compostela
13. Santander
14. Cadiz


All Regions are further sub-segmented into 4 parts.

1. Number of Rooms
2. Room Average Daily Rate (ADR)
3. Occupancy Rate
4. Revenue per Available Room (RevPAR)


All the key players have been covered 3 Viewpoints


    • Overview
    • Recent Development
    • Revenue




Company Analysis

1. Meli? Hotels International
2. Barcelo Hotel Group
3. NH Hotel Group
4. TUI Hotels & Resorts
5. Marriott International