This study offers a strategic overview of Tesla to identify and analyze the factors actively electrifying its product lineup. Tesla is accelerating its growth in the pure battery electric vehicle (BEV) market by catering to the luxury and mass-market segments, introducing new EV technologies, and manufacturing EV components in-house, such as integrated inverters, motors, and other power electronics systems. In addition, Tesla has formed a long-term strategic partnership with material suppliers, such as CNGR and Talon, for cobalt and low-carbon nickel.

This study provides an overview of Tesla’s services and products and its role in the automotive industry and analyzes the strategies it has adopted for vehicle and technology manufacturing. It examines the company’s corporate strategy, technology roadmap, and financial performance. The report examines the company’s innovation, such as the impact of a 75% SiC reduction on overall revenue from SiC and investment portfolios.