Global Oat Milk Market is valued at approximately USD 463.59 million in 2021 and is anticipated to grow with a healthy growth rate of more than 13.40% over the forecast period 2022-2029. Oat milk is a plant-based, vegan, lactose-free milk substitute prepared from oats. Oats are soaked, blended, and then strained throughout production. This milk can be consumed raw or with flavorings such as vanilla, dates, and cinnamon as a natural sweetener. The majority of the oats are absorbed after mixing and filtering, providing it with a creamy texture. Vitamin B, folate, manganese, zinc, thiamine, phosphorus, magnesium, and copper are all naturally occurring nutrients in oat milk. Some of the additional minerals, including iron, potassium, riboflavin, calcium, fibre, and vitamins A and D, are added to commercially available oat milk. Its use is associated with many health advantages, including improving bone health and lowering blood cholesterol. The market for dairy-free beverages has grown recently as consumer awareness of vegan diets has increased. Consumers are converting to plant-based milk for ethical, environmental, and health reasons, which has a significant beneficial effect on the market for oat milk. It is evident that consumers in the U.S. and Europe have modified their preferences towards plant-based beverages. Thus, the growing popularity of vegan is seen as a key element driving the need for plant milk, including oat milk. Dairy alternatives are also consumed more frequently as a result of the rise in the number of customers with lactose intolerance and milk allergies. As a result, there is now more demand for oat milk.
The market for oat milk is expected to develop in the future due to the growing number of vegans. Veganism is the practice of using as no animal products as possible, especially in the diet. The vegan population is expanding quickly for a variety of reasons, including animal welfare, weight loss, and health problems. Thus, the rising vegan population globally is anticipated to support market growth. For instance, Veganuary, a non-profit organization, over 500,000 individuals have joined the vegan society, surpassing 2020’s total of 400,000 people. Oat milk sales are increasing as a result of the growing vegan population. Additionally, the rising popularity of novel functional beverages and growing consumer’s disposable income is anticipated to create a lucrative opportunity for the market. However, the discrimination against plant milk via labelling and tax regulations stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Oat Milk Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe is the dominating region across the world in terms of market share, owing to the presence of key market players, and the growing prevalence of lactose intolerance among people. Whereas, Asia Pacific is also anticipated to exhibit the highest growth rate over the forecast period, owing to factors such as rising veganism, growing demand and acceptance of plant-based food & beverages, and growing consumer spending on beverages would create lucrative growth prospects for the Oat Milk market across Asia Pacific region.
Major market player included in this report are:
Califia Farms, LLC
Earth’s Own Food Company Inc.
Elmhurst Milked Direct, LLC
The Hain Celestial Group
Happy Planet Foods, Inc.
Hp Hood LLC
Pacific Foods of Oregon, LLC.
Rise Brewing Co.
Recent Developments in the Market:
- In Dec. 2021, Trensums Food AB was acquired by Finland-based Fazer Group, a food business that sells plant-based beverages, for an undisclosed sum. This acquisition helps in achieving its objective of dominating the Northern European market. Trensums Food AB, a Swedish corporation, focuses on plant-based foods, especially derivatives derived from oats.
Global Oat Milk Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Source, Flavor Packaging form, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Packaging Form:
By Distribution Channel:
Supermarket & Hypermarket
Rest of the World