Global Web Content Management Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. Web content management is a computerized process that aid in the creation, management, publication, and reorganization of the content on a web website. Web content management improves accountability, empowers website content, lowers costs, boosts income, and keeps website content consistent. It facilitates centralized administration job management.
The rising number of key players associated with the market, coupled with the surging adoption of AR and VR to enable companies to modify website content are the key driving factors for the global market growth.

In addition, rising customers’ shift toward video-based content across the OTT space is acting as a catalyzing factor that is propelling market growth across the globe. As per Deloitte, the expenditures on digital media as a share of overall advertising content expenditures will rise from 21% in 2010 to 28% in 2015 and then further to 36% by 2020. As a result, they are turning to the influencer marketing strategy, which gives them the ability to target prospective customers. 40% of Twitter users, according to research from Twitter and Annalect, use tweets to influence their purchasing choices. Furthermore, the emergence of novel technologies, as well as a rising inclination toward cloud-based SaaS content management systems is leveraging various growth prospects for market growth over the forecasting period. However, data breaching and security concerns, and a lack of limited connectivity issues stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Web Content Management Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players, the rise in technological advancements, along with the rising emphasis on the development and innovation of new solutions. Whereas, the Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as the growing number of mobile-based applications as well as the surge in the adoption of mobile devices among the users in the regional market.

Major market players included in this report are:
Opentext Corporation
Oracle Corporation
Adobe Systems Incorporated
IBM Corporation
Microsoft Corporation
Sitecore Corporation
Aquia, Inc.
Episerver, Inc.
Rackspace Hosting, Inc.

Recent Developments in the Market:
- In April 2021, OpenText announced the introduction of OpenText Core Content and OpenText Core Case Management, the novel content services platform. These solutions are multi-tenant cloud offerings that are rapidly and easy to implement and are tailored to address unique lines of business, departmental, and industry needs.

Global Web Content Management Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Component, Deployment, Organization Size, End-User, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
System Integration and Implementation
Training, Support, and Maintenance
By Deployment:
By Organization Size:
Large Enterprises
Small and Medium-sized Enterprises
By End-User:
Banking, Financial Services, and Insurance
IT and Telecommunication
Media and Entertainment
Retail and Consumer Goods
By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World