Global Smart Toys Market is valued at approximately USD 11.78billion in 2021 and is anticipated to grow with a healthy growth rate of more than 16.50% over the forecast period 2022-2029. Smart toys are toys that interact with the child while enhancing play via the use of technology. Smart toys are those that engage children in these interactions by either suggesting open-ended play or acting in a way that encourages creativity in the child. The growth of the middle class and the increasing use of smartphones are two key drivers of the market throughout the forecast period. Furthermore, shoppers are being encouraged to use technology-driven toys by the rising awareness of smart toys through smartphones, tablets, and social media platforms. The development of AI and IoT technologies, expansion of 3D printer technology, and the inclusion of proximity sensors in toys are some of the key factors boosting the growth of the global smart toy market. It is anticipated that other encouraging factors, such as the growth of e-commerce companies and the increasing popularity of animated movies, will create new potential possibilities for the sector.

Over the forecast period, the introduction of 5G technology is anticipated to accelerate the use of smart toys and toys. By 2025, there are projected to be 2,451 million 5G smartphone subscribers, up from 580 million at the end of 2021, according to the Ericsson Mobility Report. Along with this, Consumers’ rising disposable incomes, particularly in developed economies, are encouraging them to buy cutting-edge smart home gadgets and technologies. Jio stated in 2020 that it would provide JioFiber free for 30 days. The monthly cost of unlimited data and symmetrical internet speed broadband options starts at Rs 399. JioFiber, on the other hand, is a service that intends to provide customers with smart home ecosystem solutions. These trends are anticipated to accelerate the uptake of smart home appliances, further accelerating the uptake of smart toys. However, the high cost of Smart Toys stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Smart Toys Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America had the most revenue in 2022 throughout the projection period. The demand for smart toys in the region is being driven by the increasing usage of smart home technology. According to a report by Acquity Group, more Americans are buying smart IoT gadgets for their homes, and this trend is expected to continue. The market in the Asia Pacific region is anticipated to develop the highest during the projection period. Along with this, Asia Pacific is the fastest-growing region owing to the growing population and growing preference for educational learning toys.

Major market player included in this report are:
Playmobil
Pillar Learning
Sega Toys Co. Ltd.
LeapFrog Enterprises Inc.
Mattel Inc.
Hasbro Inc.
Lego System A/S
Robofi LLC
Tomy Co. Ltd.
Doctor’s Associates Inc.

Recent Developments in the Market:
? The Lego Group has announced plans to open its first Lego retail location in Salt Lake City, Utah, in December 2020. With a large selection of toys, the store offers its patrons immersive experiences.
Global Smart Toys Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Product, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product:
Interactive Games
Robots
Educational Robots
By Distribution Channel:
Online
Offline

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World