Global probiotics market is expected to grow steadily through 2032 owing to the growth of the functional food industry.

Probiotics demand is largely influenced by growing customer health awareness as well as demand for food and beverage supplements, both of which are driving the market expansion. Additionally, consumer demand for less packaged food and more natural food alternatives has increased due to the popularity of fitness & well-being trends in food and drinks. This would propel the industry growth in the ensuing years. The demand for probiotics is being further driven by Japanese consumers as the people are becoming more aware of the health advantages of yogurt. It was claimed that the yogurt sales in Japan would reach $4 billion in 2020.

The probiotics market has been divided in terms of ingredient, end-use, application, and region.

Based on ingredients, the Bifidobacterium segment is likely to proliferate steadily through 2032. These microorganisms promote gut lymphoid tissue maturation, immunological activation, and digestive health, and limit pathogen growth such as Escherichia, Bacteroides, Proteus, and Clostridium. Furthermore, the Bifidobacterium is likely to be used as human probiotic ingredient as a result of rising product demand from the food and healthcare industries, thus accelerating the market expansion.

Meanwhile, the streptococcus segment is estimated to grow robustly by the end of the research timeline. The market for streptococcus-based probiotics may grow as a result of rising demand from the health supplement sector due to their effectiveness in treating lactose intolerance. The streptococcus strain also slows the growth of cancer, enhances skin hydration, alleviates irritable bowel syndrome, and promotes the development of other probiotic strains like Lactobacillus.

In terms of application, the dietary supplements segment is slated to grow at more than 8% CAGR from 2023 to 2032. Increased digestive disorders among the elderly, growing need for preventive medications, and lack of a balanced diet are the factors driving the expansion of the human probiotic components market from dietary supplement applications. Different strains of helpful bacteria are found in probiotics-based supplements, which enhance immunity, energy levels, and good skin, assure a healthy digestive system, and promote excellent oral health.

From the regional perspective, the Middle East & Africa probiotics market is projected to expand at 8.5% CAGR from 2023 to 2032. The growing use of sour milk and other processed and functional foods like yogurt and kefir in the region is projected to increase the demand for probiotics. Probiotics have health advantages like improving the microbiota in the human gut as well as preventing other intestinal disorders.