Global Breastfeeding Accessories Market is set to witness massive growth between 2023 and 2032, primarily owing to the favorable policies that promote breastfeeding, especially in developing countries.
Besides, the key providers in the breastfeeding accessories market are seeking to strengthen the market position by expanding their existing portfolios and entering into acquisitions and mergers. To cite an instance, in November 2022, Medela, a leading supplier of breastfeeding accessories, announced expanding its product range through the latest launch of its Freestyle? Hands-free Breast Pump. The recent revelation would enable the firm to enter the wearable breast pump segment. As per Medela officials, the pump maximizes milk flow and increases comfort.
Overall, the breastfeeding accessories market has been segmented in terms of product, application, and region.
On the basis of product, the market is likely to be characterized by the breast milk storage bags segment, which is anticipated to reach more than USD 530 million in terms of valuation in the next ten years. The growth of this segment can be accredited to the increasing requirement for safe storage of breast milk for a long time period. Besides, the easy availability of breast milk storage bags on popular e-commerce sites will also fuel the market demand.
In addition, to cater to the current market trend of sustainability, firms are attempting to expand their product variants, which will add impetus to the breast milk storage bags market expansion. For instance, in January 2023, Junobie announced developing eco-friendly breast milk storage bags. According to a company representative, the breast milk storage bags are plastic-free, dishwasher-safe, and can also easily fit in the freezer.
In terms of application, the hospital grade segment is set to experience robust growth during 2023-2032, due to growing number of child births in hospitals. It has been revealed that more than 98% of pregnant women give birth in hospitals. Besides, an increasing number of women who are unable to produce enough breast milk are becoming more dependent on technologically advanced hospital-grade breastfeeding accessories, which will spur the market demand.
In the regional context, the LATAM breastfeeding accessories market is set to grow at more than 7% CAGR over 2023-2032. This growth can be credited to the increasing population in the region and the rising trend of medical tourism. Medical tourism in the Latin American continent is expanding due to the quality and affordability of medical care and the availability of tourist attraction sites. Besides, patients from countries including the UK and the U.S.A. also prefer Latin America for cosmetic surgeries, complex orthopedic procedures, and heart surgeries.