Global Kids Toys Market is valued at approximately USD 65.8 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 3.0% over the forecast period 2022-2029. Kids Toys include toys for the age group 10 or less. Kids’ toys are objects designed for children to play with, often for the purpose of entertainment, education, or development. Toys can be made of a variety of materials such as plastic, wood, metal, and fabric, and can vary from simple or easy to use toys to complex electronic toys which have advanced features. The rising Kid population, increasing spending on toys, increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places are the factors driving the growth of the market.

According to the research department, in 2019, the global toy market was estimated at around 90 billion US dollars. In the same year average spending on toys per child in North America was around 300 US dollars and in Europe, it was estimated at around 212 US dollars. Additionally, according to UNICEF Organization, Currently, there are around 656 million children under the age of 5 around the world. The rising kid population and increasing spending on toys are the major factors driving the growth of the market. Other important components driving market increase are increasing Product innovation, growing demand from children and the young population, and emerging games and game zones in public places. Furthermore, rising innovation and production of environment-friendly products, and favourable policies are the factors creating major market opportunities in the forecast period. However, Tariff duties to restrict market expansion stifle market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Kids Toys Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific dominated the market in terms of revenue, owing to the high demand for toys due to large populations in the regions such as India and China, and the region’s increasing disposable income. North America is expected to grow with the highest CAGR during the forecast period, owing to factors such as a rising kid population, increasing expenditure on entertainment, and increasing demand for kid toys in the region.

Major market player included in this report are:
Atlas Games
Clementoni S.p.A.
Giochi Preziosi SpA
Goliath Games, LLC
GuangDong Hayidai toys Co.,Ltd.
Hasbro, Inc.
Mattel, Inc.
Reliance Industries Limited
Bella Luna Toys
Simba Dickie Group

Recent Developments in the Market:
In September 2022, Star Atlas launched triple-A quality blockchain game, Unreal Engine 5 and announced a series of updates. Unreal Engine enables game developers across sectors to generate next-generation real-time 3D content and experiences.

Global Kids Toys Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Product Type, End User, Distribution Channel, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Product Type offerings of key players. The detailed segments and sub-segment of the market are explained below:

By End User:
Unisex Toys
Toys for Boys
Toys for Girls

By Product Type:
Building Toys
Figurine Toys
Sports and Outdoor Toys
Others


By Distribution Channel:
Hypermarket/Supermarket
Specialty Stores
Departmental Stores
Online Channels
Others

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World