Market Overview
Pasta, known as tortellini, is an Italian specialty. It is typically stuffed with cheese or meat and is made from a dough of flour and water. The filling is then wrapped in the dough’s distinctive shape by rolling it into thin sheets and cutting it into little circles. Tortellini is frequently served in broth or with sauce and can be served dry or fresh. The global consumption of pasta and noodles has increased due to the tremendous growth in demand for international cuisines. Growing demand for Italian pasta in the United States and Asia encourages the tortellini market expansion.
The global tortellini market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 3.4% during the forecast period (2022-2029).
Market Dynamics: The market is expanding due to the rising demand for convenient food products
The demand for foods that are ready to eat has significantly increased recently. More people are leading hectic lives due to the increase in employment. This, in turn, caused the demand for food products ready to cook to soar. Data from Unione Italiana Food and the ICE Agency show that during the lockdown, consumption of these products rose in Italy, Germany, France, and the United States. Due to the rise in consumer demand for products that are ready to cook, the major exporting nations of these goods also experienced a 30% increase. The working population favors these products because they are more affordable and practical to prepare.
Another important factor fueling growth in the global tortellini market is the availability of various flavors and shapes. Additionally, rising consumer disposable incomes are contributing to the expansion of the world tortellini market.
Market Segmentation: The restaurants segment accounted for the highest share of the global tortellini market
Tortellini sold to restaurants for their patrons is referred to as restaurant tortellini. Tortellini comes in various forms, including fresh, frozen, dry, and others. Because Italian cuisine is becoming more and more well-liked worldwide, the market for restaurant tortellini is anticipated to expand rapidly during the forecast period.
On the other hand, tortellini marketed to consumers for use in their homes is known as residential tortellini. There are numerous varieties of tortellini, including fresh, frozen, dry, and others. Throughout the forecast period, the residential tortellini market is anticipated to expand moderately.
Also, tortellini for airplanes and trains are sold to the caterers who serve the passengers on those vehicles. There are numerous varieties of tortellini, including fresh, frozen, dry, and others. The rising demand for onboard food services is expected to cause the airplane and train tortellini market to expand at a moderate rate during the forecast period.
Geographical Penetration: North America are dominating region during the forecast period
Tortellini sales worldwide are dominated by North America because of the region’s expanding appetite for Italian food. The demand for pasta products like tortellini has increased as Italian cuisine becomes more and more well-known. The availability of tortellini in various flavors and sizes is also fueling the expansion of the tortellini market in North America. The rising popularity of Italian cuisine in the area and rising consumer disposable incomes contribute to the region’s demand. Another important factor fueling growth in the US tortellini market is the region’s accessibility to various tortellini flavors and varieties.
On the other hand, the second-largest market for tortellini in the world is Europe. The increasing acceptance of Italian cuisine in the region is driving demand there. Another important factor fueling growth in the European tortellini market is the region’s accessibility to various tortellini flavors and varieties.
Additionally, the market for tortellini is expanding the fastest in the Asia Pacific. The rising popularity of Italian cuisine in the area and rising consumer disposable incomes contribute to the region’s demand. Tortellini come in a wide variety of flavors and varieties, which is another important factor fueling the Asia Pacific tortellini market expansion.
Competitive Landscape:
There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are Ronzoni, Barilla, Rana Cheese, Buitoni Giovanni Rana, Nestle, Unilever, Barth Fruit AG, Ebro Foods, S.A. and TreeHouse Foods, Inc. To maintain their position in the market, businesses are increasing their marketing and R&D expenditures and broadening their distribution networks. Additionally, they are implementing competitive strategies by increasing their investment in product development to meet the tastes and preferences of the new generation of consumers. The businesses use a variety of corporate strategies, including partnerships, mergers, and acquisitions, in addition to a strong product portfolio, to break into the tortellini market. For instance, on May 19, 2021, Noodles & Company Launched Cheese-Stuffed Tortelloni. Three new dishes feature tortelloni stuffed with ricotta, mozzarella, and parmesan cheeses as well as onions and garlic: Roasted Garlic Cream Tortelloni in a garlic-onion cream sauce with zucchini, mushrooms, and spinach, finished with MontAmore cheese and parsley. Three-Cheese Tortelloni Rosa with spicy tomato cream sauce, mushrooms, spinach, and Parmesan. Three-Cheese Tortelloni Pesto in a basil pesto cream sauce with garlic, mushrooms, tomato, and Parmesan.
COVID-19 Impact: Positive impact on the global tortellini market
There was a marked increase in the consumption of spaghetti, fettuccini, and linguini. Food items with a longer shelf life, like dried linguini and dried tortellini, were stocked by consumers. Companies also ensured that the supply chain was unaffected and that stocks were promptly replenished. As a result, tortellini product sales rapidly grew during the pandemic.
The global tortellini market report would provide an access to approximately 53 market data tables, 44 figures and 97 pages