Market Overview
Spring water is potable or drinkable water derived from subsurface aquifers. Aquifers are massive reservoirs of clean water found all over the world. Spring water rises through the surface of the aquifer’s limestone and is naturally filtered, removing most pollutants. Although spring water exists in nature in its purest form, it is subjected to several treatment techniques before being bottled. The presence of a large number of health-conscious consumers and an increase in the incidences of diseases caused by the consumption of contaminated water are expected to create various opportunities that will lead to the growth of the spring water market in the forecast period.
The global spring water market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 7.45% during the forecast period (2022-2029).
Market Dynamics: The presence of large number of health-conscious consumers is expected to drive the market growth
about numerous health issues from contaminated water, such as neurological disorders, reproductive issues, and gastrointestinal diseases, have boosted the global demand for hygienic and clean bottled or canned spring water. Spring water manufacturers claim that the seals of their bottles protect water from bacterial contamination regardless of storage time. Healthy mineral water is becoming more popular across the globe. As a result, springwater makers are increasingly focusing on developing improved and new water products while ensuring that all the essential attributes of naturalness and hydration of traditional plain water are retained. It has resulted in several product launches and developments in the spring water market, many focusing on various health benefits. For instance, on May 15, 2020, Kopparberg launched a range of hard seltzers that come in three fruit flavors and are low in calories. Hard seltzers are an American way of saying fruit-flavored sparkling spring water. The new range comes in three flavors: passion fruit, black cherry, and mixed berries. And each canned drink, which has an ABV of 5%, only contains 93 calories. And they’re vegan and gluten-free.
However, the increase in environmental pollution through plastic bottles and the lack of awareness regarding health issues due to low-cost tap water are expected to act as major limiting factors for the spring water market. In contrast, spring water is not cost-effective compared to other drinks, which can challenge the growth of the spring water market in the forecast period.
Market Segmentation: Bottle spring water segment dominates the global springwater market
Demand for spring water is also driven by innovation in terms of the portability of its packaging. The bottled segment held major share of 79.6% of the global market in 2022. Distribution of bottled spring water has expanded to meet the rising demand. It is now available at nearly every retail shop. Demand for bottled water is also driven by innovation in terms of portability of bottled water packaging. Led by increasingly busy lifestyles, consumers are willing to pay extra for a product that meets their drinking needs. Rise in bottled water purchases among the working population is projected to drive the spring water market. For instance, on Wednesday, September 21st, 2020, Evian natural spring water announced an additional milestone in its mission to become a "circular" brand by introducing new recycled bottles in its portfolio, made from 100% recycled plastic. The innovation is available in France, Switzerland, Belgium, Germany, and the UK. The uniquely sourced spring water is naturally protected during its 15-year filtration through the French Alps. Furthermore, on May 19, 2020, TEN Alkaline Spring Water launched aluminum cans. It has added a 12-ounce aluminum can to its expanding product line. The line extension marks one of the most exciting new packaging innovations in the growing enhanced water category in recent memory. TEN? Alkaline Spring Water’s latest product also represents a new, lower price point for aluminum-packaged water. Compared to other water brands sold in aluminum bottles with screw top caps, TEN? Water in cans retails at approximately 50% less in terms of cost per ounce. It translates to a much lower price on the shelf and significant cost savings for the beverage consumer.
Geographical Penetration: Europe the dominating region during the forecast period
Europe held the largest value share of the global spring water market in 2021. The region’s high share is primarily ascribed to the large demand for natural spring water in France and Germany, which contributed YY% and YY% volume shares of the European market in 2022. France accounts for almost one-third of the overall spring water market in Europe. Consumers in the France are opting for healthier beverages instead of carbonated drinks. As a result, spring water companies are focusing on establishing new and enhanced water products and ensuring that all the primary qualities of naturalness and hydration of conventional plain water are maintained. It has given rise to various product launches and developments in the spring water industry that revolve around the various health benefits of consuming such products. For instance, Jennifer GUCCI introduced ultra-luxury sparkling and natural spring water in Europe on June 9, 2022. Jennifer GUCCI Sparkling Spring Water tastes like fine European mineral water. It is refreshing, and it makes perfect fashion sense.
Competitive Landscape:
Competitors focus on organic growth tactics such as new releases, product approvals, patents, and events. With the increased demand for spring water in the worldwide market, market participants in the spring water market are expected to benefit from attractive growth prospects in the future. A few companies involved in the spring water market are Orient Beverages Pvt. Ltd. (Bisleri International Pvt. Ltd.), CG Roxane, LLC, Nestle S.A., Bluetriton Brands, PepsiCo, Berrington Water, Ten Spring Water, Coca-Cola (Valpre), Danone (Evian) and Himalayas ONTOP. Acquisition, partnership, and collaboration were among the inorganic growth tactics observed in the industry. These initiatives have paved the way for market players to expand their businesses and client bases. For instance, on April 23, 2021, TEN Alkaline Spring Water announced the further distribution of their 10pH alkaline spring water product line into quality grocers around the nation. On September 21, 2022, Primo Water Corporation announced the purchase of Eureau Sources and Defeaus, two French businesses. Since 2015, Defeaus has been marketing HERMES spring water; Eureau Sources specializes in packaging spring water in 5-gallon returnable bottles for chilled water coolers.
COVID-19 Impact: Positive impact on the global spring water market
The pandemic typically inspired individuals to buy more vital products, which meant merchants sold out of items faster than usual, as producers and customers have observed with the COVID-19 virus. It has the potential to mitigate the economic effects of future disasters. Because of the COVID-19 outbreak, bottled water businesses have been forced to boost production to meet demand?many bottled water firms donated to relief operations to assist healthcare workers and others in need. The COVID-19 pandemic has increased the demand for bottled water dramatically. The Environmental Protection Agency (EPA) of the United States has determined that the COVID-19 virus has not been found in public water supplies. Americans can safely use and drink tap water. Nonetheless, many Americans have experienced the advantages of bottled water in an emergency.
Furthermore, extensive restrictions imposed by governments worldwide to combat COVID-19 created logistical challenges for the bottled water industry. It has been more than one and a half years since the initial global outbreak of COVID-19. During COVID-19, consumers prioritized their health and wellness, increasing demand for purified and ultra-purified bottled options. Customers have chosen these bottles as a healthier alternative to high-calorie, fizzy, and sugary drinks. According to an article published in Beverage Industry in September 2021, bottled water sales increased by 4.7% in 2020. Rising knowledge of healthy beverages due to improved access to information and unhappiness with quality drinking beverages results in a greater shift toward premium or ultra-purified bottled options. According to the International Bottled Water Association (IBWA), bottled water businesses boosted their production capacities in 2020 to cater to the demand for bottled water. It includes increasing bottling capacity, obtaining extra production and packaging materials, and consulting retailers to determine the demand. For instance, on November 10, 2020, RAIN Water Company, a spring water bottler, launched its new plastic-free mountain spring water in recyclable aluminum bottles to help reduce plastic waste.
The global spring water market report would provide access to approximately 69 market data tables, 65 figures and 170 pages